517: Marketing, Branding, & Building Your Practice with Ildi Arlette

Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon™

Kay Durairaj, MD, FACS @beautybydrkay

Business, Fashion & Beauty, Health & Fitness, Arts, Management & Marketing, Medicine

4.9 • 608 Ratings

🗓️ 26 April 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Unique, distinct, and uncopyable- these are Ildi Arlette’s secrets to bringing a business and its brand to the next level. As a business consultant and trusted adviser to over 350 medical aesthetic clinics, Ildi shares her story on how to strategically develop YOUR brand and craft YOUR personal story in your practice. Tune into this podcast where we sit down to discuss all the tips you need to know and the challenges you might be facing as a female entrepreneur in the aesthetics industry!

Transcript

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0:00.0	Well, hello, hello, guys, you're listening to Beauty Bites with Dr. K, Secrets of a Plastic Surgeon,
0:20.1	and I'm really excited to interview
0:22.4	someone who I met recently at a women empowerment conference. Glad to introduce you to Ildi Arlette.
0:29.7	Ildi is a business consultant and business coach. She's an advisor to more than 350 medical
0:36.0	aesthetic clinics in the field of derm, plastic surgery, med spas.
0:40.2	She is such an intuitive business coach.
0:43.5	She's going to teach us all the things that are holding us back, how to bring our businesses
0:48.8	to the next level, and welcome to the podcast, Ildi.
0:52.7	Thanks, Dr. Kay. I'm so happy to be here.
0:55.1	So Ildi Arlette, what's the name of your actual business in Canada just so we can get that out there in case people want to look you up?
1:02.5	And I want everyone taking notes.
1:04.0	We're about to reveal a lot of important stuff about how to run your business.
1:07.7	Yes.
1:08.2	My business is called Results Continuum Inc. or RCI. And people can find us at
1:15.2	Resultscontinium.com or on Instagram at Ildi underscore Arlette. I'm based in Canada. And I work
1:23.6	with clinics all through North America. And I'm actually celebrating my 20th year serving
1:29.0	med spas this month. Wow. So you know the whole meds bra industry, the drama, the growth,
1:36.5	the explosive growth of aesthetics. It's been really amazing. We're on this uphill shoot, like a rocket
1:43.2	trajectory. And I think the only way for
1:46.6	people who are starting out to get profitable and build the practice is to differentiate,
1:52.0	to be different. And you had a really good quote. You said, you believe focusing on the patient
1:56.9	experience and using what you have are the pathways to being profitable and becoming an
	...

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