517 - How to Turn Business Pressures into a Fun Creative Project with Yowei Shaw

Creative Pep Talk

Education, Business, Arts, Design

4.8 • 2.2K Ratings

🗓️ 6 August 2025

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

Feeling lost on the creative journey? Download our 7 step Creative Career Path Handbooklet for FREE by signing up to our newsletter: http://andyjpizza.substack.com --- WHOA! Loved this conversation SO MUCH! There’s so much to go at here and I could have spoke with Yowei for twice as long. Hope to have her back sometime. Yowei Shaw is an “emotional investigative journalist” and the creator of the really really great “Proxy” podcast. We talk: 1 How owning the success of failure of your creative project can be really energizing 2 How to see the opportunity in the constraints of your obstacle 3 The tricky line between art and therapy 4 SO MUCH MORE! You’re gonna love it! SHOW NOTES: Yowei Shawhttps://www.yoweishaw.com Proxy Podcast https://www.proxypodcast.com Invisibilia Podcasthttps://www.npr.org/podcasts/510307/invisibilia Producer / Editor: Sophie Miller http://sophiemiller.coAudio Editing / Sound Design: Conner Jones http://pendingbeautiful.coSoundtrack / Theme Song: Yoni Wolf / WHY? http://whywithaquestionmark.com SPONSORS:SQUARESPACEHead to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	On the creative journey, it's easy to get lost, but don't worry, you'll lift off.
0:10.0	Sometimes you just need a creative PEPTA.
0:19.0	I think there comes a point in everyone's creative journey where they realize that their success or their creative practice really is on them.
0:34.3	It depends on them to figure it out, to find the creativity within themselves,
0:41.1	as well as figure out how are they going to fund this creative outlet. And when this hits you
0:50.7	for the first time, it can be incredibly intense and debilitating. It can really dampen
0:59.2	your creativity when you feel that level of pressure on what you're making. However, it can also
1:06.0	have an inverse effect. It can be the thing that causes you to rise to the occasion and show up fully
1:13.1	and try with everything that you've got. Today I talk with Yo-A Shaw, who is the host and
1:20.6	creator behind the podcast, the very popular podcast proxy. I will let her explain what that show is all
1:26.8	about. But she was also a host on
1:31.0	invisibilia, NPR's invisibilia before she was laid off. And that is a big part of her
1:36.9	journey that we're going to explore today and how this weight of having to figure it out
1:43.3	has impacted her creativity in a positive way,
1:47.7	how it has become an opportunity.
1:50.3	And I think there are so many interesting, powerful takeaways in this episode that I'm
1:55.2	excited to get to.
1:56.4	Stick around to the end.
1:57.8	And I'm going to come back with a call to adventure.
2:02.6	It's the creative campaign.
2:09.1	Create a creative campaign. It's a prompt that I'm taking from Yo-Way that they did with their show that I think proves that you can do a creative project that is very purposeful and strategic
2:16.8	and how it pushes your business or financial goals
	...

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