516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 14 June 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget. In this episode, you’ll learn: What happened during the first 60 days of SkinnyMeTea To conduct a product-for-post campaign How to negotiate with influencers The tiered micro influencer approach To track conversions through personalized codes and cost-per-click How to do a return for gifting through Instagram Stories Van Riel’s definition of creator vs. influencer Why working with an influencer co-founder is the fastest way to grow The “3 Rs” of finding quality influencers Why Twitch is an influencer gold mine The importance of direct-to-camera selling Why post-purchase surveys help track influencer impact And more influencer marketing tips… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	If you had to start from scratch and build a million dollar brand as quickly as you possibly could overnight,
0:06.0	partner with an influencer as your co-founder. You do the marketing and business side. All they've got to do is turn up and post the product and you unlock that sort of automatic audience that way.
0:17.0	If you're not embarrassed by the first version of your product, then you've launched too late.
0:22.2	If you can hack something together and get it out there, you're going to create so many more
0:26.5	learnings just by having something live and by taking action, then you're going to create
0:31.0	thinking and planning. It did very much feel like an overnight success. But to me, at the same
0:37.3	time, because it felt unbelievable, it was quite scary too.
0:40.1	I always thought, if it grew this quickly, it could fail this quickly as well.
0:47.4	Before we dive in, I want to extend a warm invitation to join our thriving founder community.
0:52.7	It's the perfect place to discover more insightful interviews aimed at helping you build,
0:56.9	grow and scale your business.
0:58.7	So don't forget to hit subscribe.
1:01.0	Your support means the absolute world to us.
1:03.6	Thank you so much for subscribing.
1:05.7	Let's get stuck in today's discussion.
1:08.4	Hear the stories.
1:10.2	Learn the proven methods and accelerate your growth and future through
1:14.4	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
1:21.9	We got Greta here today and she's going to talk to us about everything influencer marketing. She knows this space
1:29.3	incredibly well. She's generated tens and millions, tens of millions of followers through all social
1:35.0	platforms and really knows how to turn audiences into brands. And yeah, Greta, thanks so much for
1:42.8	being here. Thanks, Nate.
	...

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