516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 6 March 2020

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to A Well-Designed Business. It’s Power Talk Friday! On today’s show, Jude Charles joins LuAnn for a chat about videos, and how important they are to our websites. He is here to explain that compelling video is achieved through storytelling, and how we can’t have video just for video’s sake. It must be compelling and it must do the heavy lifting of attracting our ideal client to us. Jude is talented and clearly passionate about helping business owners tap into their unique value by creating the videos that help your clients feel like they already know you.Don’t miss this insightful and inspiring episode! Jude Charles is a story-driven filmmaker, brand strategist & speaker. For over 13 years, he has been producing documentaries & videos for purpose-driven entrepreneurs. He lives and breathes YOUR brand. He digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business. Show Highlights: Jude shares how storytelling is pivotal to captivating video. The “why” creates the thread for your story. It’s essential to “cut out the fat” of a 3-minute video to focus on the one core story. A great storyteller is also a great editor. LuAnn draws an interesting parallel between filmmaking and design. The Road Mapping Session: Jude explains his strategy when working with a client. Hearing something said a thousand times is not as convincing as seeing it once for yourself. Clients are searching for silver but are sitting with gold. The gold is the content that they’ve already created, but haven’t yet figured out a way to re-purpose. Jude relates some success stories for a closer look at the process and the results. You are invited to check out some of the work Jude has done on his Website. Resources: LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! The Power Talk Friday Tour LuAnn Live Check Out LuAnn’s Second Book! A Well-Designed Business - The Power Talk Friday Experts Window Coveringsu Connect with Jude! Jude’s Website Thank You to This Podcast Sponsor: Kravet Other guests mentioned for Shownotes and to tag in SM: Marie Flanigan #89 Pulp Design Studios #176 Arianne Bellezaire # 30 Fred Berns #174 Claire Jefford #237 Nicole Heymer #125

Transcript

Click on a timestamp to play from that location

0:00.0	Are you looking to build an exceptional team? Our hiring toolkit bundle at Luannigara.com
0:06.6	forward slash store is your comprehensive source for success. Craft compelling job descriptions,
0:13.8	know the right interview questions to ask, and implement a thorough evaluation process so you
0:19.0	get the right person. These were developed in collaboration
0:22.0	with my cousin Eileen Hahn and based on her 40 years of experience in building exceptional
0:27.2	teams, plus my insights from 1,000 plus interviews, our toolkits are tested and proven. Whether you're
0:35.0	scaling from 1 to 3 or from three to ten or from ten to
0:38.5	twenty, the hiring toolkit bundle provides the guidance that you can use to plan your
0:44.5	hiring strategy effectively. Go to Luannigara.com forward slash store and invest in your success
0:51.7	by investing in the success of your team.
1:06.9	Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast.
1:13.1	Together with my husband, Vince, and our partner, Bill,
1:15.6	we have grown our company Window Works from the ground up,
1:19.0	so I know and I understand the challenges you face in running your interior design business.
1:24.7	I also know that your talent alone isn't enough to ensure your success.
1:30.1	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:36.6	But make no mistake about it, we have our share of fun here too, mix in with those aha moments that I love so much.
1:43.7	This isn't fluff.
1:44.8	Nobody has time for that.
1:46.4	Whether you are a new interior designer or a season designer,
1:50.0	I am here to help you create and to manage the kind of interior design firm that you dream of.
1:55.9	It's straight talk and it's action.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from LuAnn Nigara, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of LuAnn Nigara and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.