What's up? What's up Nick Loper here? Welcome to the side hustle show because your earning power

doesn't have to stop when you clock out of work. Today, you'll meet the side hustling mom who

built a nanny agency in her spare time, eventually growing it to a multi-sticks-figure full-time

business with now 500 nannies across five different states from twinkletoesnanny.com,

Kristi Bigmeyer. Welcome to the side hustle show. Thank you. Thanks for having me.

Absolutely. I love this strategy of taking a fragmented, localized industry and then adding

your layer of branding and professionalism to. I mean, this is what 1-800 got junk did in

junk removal. This is what belay solutions has done in the virtual assistant space. This is what

a handful of side hustle show guests have done online and offline. So stick around in this one to

learn how Kristi found her first customers, how she's scaled this thing into a full-time business

with locations across multiple states and the mistakes and challenges she faced along the way.

Your listener only bonus this week is a free list of 101 other service business ideas. You might

be able to apply Kristi's model to. You can find that at side hustle nation.com slash nanny a n a

and n y or through the link in the episode description of your podcast player app. But Kristi,

let's start it off with the idea, the inspiration to get this thing off the ground. Why do this need

to exist in the world? Well, it needed to exist because I had my first son in 2011 and at the time,

I had a corporate job eight to five Monday through Friday weekends and I was coming off my

maternity leave. I needed someone to care for him. I didn't feel comfortable putting him in day

care at three months old and I had worked as a nanny all through college. So I thought I wouldn't

have any problem finding a good nanny. I knew what to look for. So I put out ads and did some

interviews and it was terrible. I just couldn't see myself leaving him with any of them. And so I thought,

well, there have to be other moms having the same nightmare, you know, going back to work, not

...