514. Unsure If Your Idea Will Work? Do This
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 5 October 2023
⏱️ 20 minutes
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Summary
This episode sprang from a question one of our thoughtful students posed, shedding light on a common dilemma in the product-selling world. She was bubbling with ideas and was eager to uncover the secrets of marketing her innovative product to retailers. Her curiosity was palpable as she asked, “How do I get it in front of them? How do I make that sale?”
But as we unraveled her question, we realized it wasn’t just about “How to market it?” The core question, the one that could make or break her business was, “Will my customers actually want to buy it?” It’s a question that resonates with many of us, doesn’t it? We’re all eager to jump into marketing and sales, but it's pivotal to pause and reflect on the product's demand.
In today’s episode, we’re diving deep into this. We’re exploring how to gauge if your idea has wings before you pour your heart, soul, and resources into it. We’ll guide you on gathering those crucial data points and insights that will help you decide whether to take that leap. It’s all about ensuring your investment in time and money is well-placed and not jumping blindly onto the marketing bandwagon!
Resources:
- Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!
Connect:
- Website: theproductboss.com
Transcript
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| 0:00.0 | If you're unsure if your idea will work, the answer is ask your target audience. |
| 0:08.0 | Get feedback. |
| 0:09.0 | Go outside of your circle, go outside of your mom and your kid and your spouse and go to the people who are already |
| 0:16.3 | your ideal customer and see if they understand it and if they get it and if they're |
| 0:19.7 | jazzed about it. into revenue generating successful, happy product bosses. |
| 0:33.6 | I'm Jacqueline Snyder. |
| 0:34.8 | And I'm Meena Kunlo Setep. |
| 0:37.1 | Together through digital courses, coaching, and masterminds, |
| 0:40.5 | we've helped over 50,000 students from startup to multi-million dollar businesses |
| 0:45.5 | scale their sales while blending in their dream life. |
| 0:49.5 | If it gets lonely out there in the product business world We fully believe a business shouldn't be built alone. |
| 0:55.0 | There's room at the top for all of us. |
| 0:58.0 | So let's get scrappy and creative together, product boss. To be profitable, make more sales, and grow your visibility. |
| 1:05.7 | Are you ready? |
| 1:06.7 | Let's dive in. |
| 1:07.7 | Hey there, Product Boss. |
| 1:11.3 | Okay, so do you feel the shift? We're heading in a fourth quarter, which we all know is the busiest quarter especially for product losses. |
| 1:18.0 | So when you're wearing all the hats in your business, you have to figure out how to blend opportunity with overwhelm. |
| 1:24.3 | So let HubSpot's Sales Hub take over all that work, get it off your plate so you can |
| 1:30.4 | close the year with a bang. So listen, you can organize your schedules, goals, |
| 1:35.2 | to-do's and save those precious Q4 moments for doing what you love, right? Spending time with your family, |
| 1:41.6 | shopping, or how about selling your products? |
... |
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