514: He Made $2.8M Getting People High | Nick Shackelford

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 31 May 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is a managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–a partner of the THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary. In this episode, you’ll learn: Why Shackelford started over with a THC beverage product How BRĒZ earned $2.8M in sales in the first 10 months Why BRĒZ came at the highest price point in the market Why did they target soccer moms trying to get a buzz About Shackelford’s sympathy for his advertising clients Competing against the massive alcohol market How Shackelford structures his ad campaigns The grey area around THC product advertising Why they spend $25K on ad per day And much more CBD and THC product advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

Click on a timestamp to play from that location

0:00.0	It's a T.HC and CBD functional beverage.
0:02.9	Right there in that conversation, it's a beverage.
0:05.5	It's a gray area.
0:06.4	And you're selling online.
0:07.5	It's like playing the game on hard mode.
0:09.6	One of the biggest names in the e-commerce marketing space.
0:11.7	He eats Facebook ads for breakfast.
0:13.4	Owner of Structured Social.
0:15.3	If you've been a long-time listener, you know about him.
0:17.6	Today we got Nick Shackleford on the podcast. When you're competing against alcohol, there's an affinity that we have to change and they're consuming it.
0:24.5	Specifically, achieve the euphoric feeling without the downfall the next morning.
0:28.5	I've spent a lot of my career trying to make sure people understand that the work and effort put into it.
0:32.7	It's not an overnight thing and you get very lucky when things go right because there's so many times that great product and great brand actually doesn't get lift off because the world might not be ready for it.
0:44.0	Before we dive in, I want to extend a warm invitation to join our thriving founder community.
0:49.3	It's the perfect place to discover more insightful interviews aimed at helping you build,
0:53.6	grow and scale your
0:54.7	business. So don't forget to hit subscribe. Your support means the absolute world to us.
1:00.3	Thank you so much for subscribing. Let's get stuck in today's discussion.
1:05.4	Hear the stories. Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:12.7	Welcome to the founder podcast with Nathan Chan.
1:18.8	So we got the legend back, Nick Shack.
1:23.2	Now, we're going to talk about a couple of different things because you've taught incredible,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Nathan Chan, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nathan Chan and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.