Hello and welcome to Side Us All School.

This is your host, Chris Gillibot, approaching the end of a week.

Episode 5-11 for you here.

We're going to talk about making and marketing a beverage.

This is no small challenge, not just the making of it, but as I said, the marketing.

Now, we've seen this done before, a few other episodes of people making beverages.

But generally, this kind of thing falls in the category of, if you can do anything else,

why not look at that idea first?

At least if you're trying to grow a business that doesn't require a lot of risk, a lot

of upfront investment, a lot of uncertainty, all of the things I generally try to encourage

you to avoid.

But still, if you have a calling to make cold brew coffee, like the General Mills employee

slash endurance athlete you'll hear about in today's story, what can you do but answer

that calling?

So, while training for a 24 hour obstacle course challenge and working full time, this

employee turns cold brew into a money-making energizer.

Let's say a quick thanks to today's sponsor and then on with the story.

Support for today's episode comes from Honey Love.

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