508: How to 10x Your Deal Flow Using "Evergreen Content"
BiggerPockets Real Estate Podcast
BiggerPockets
4.8 • 16.5K Ratings
🗓️ 21 September 2021
⏱️ 88 minutes
🧾️ Download transcript
Summary
It’s tough out there. Between investors, agents, and wholesalers, everyone you know wants to get a home under contract. So what do you do when there is an influx of buyers and the same amount of sellers? Start building systems that can beat out your competition and will flow deals directly to you for years to come! Now we know what you’re saying, “I wish that were possible”, but it may be easier than you think.
Trevor Mauch, founder of Carrot, spent years manually chasing after deals. Cold calling, door knocking, direct mail, and every other method you can imagine; he's tried it. While these strategies work great for many people, they’re labor-intensive and incredibly hard to scale. Trevor looked at the marketing he was doing that WASN’T outbound and realized it wasn’t only creating leads for him, but doing so while he slept.
He then started building out Carrot, which helps set up agents, investors, wholesalers, and anyone else who wants off-market deals with websites that convert consistently every day. What sets apart Carrot from most “we buy houses for cash” websites is their “evergreen content” production. This content ranks you higher on google, gets sellers and buyers reaching out to you, and allows you to do less work and close on more deals.
Learn more about how to make this happen at carrot.com/pockets
In This Episode We Cover:
Getting out of the “hamster wheel” lead generation work
Outbound vs. inbound marketing and which requires less work from you
Why social media isn’t enough in this heavily digital age
Building your “authority hubs” so sellers or buyers can trust your business
Focusing on locations and niche markets to find more buyers and sellers
What Trevor thinks will happen in the housing market over the next few years
And So Much More!
Links from the Show
How to Get More Motivated Seller Leads (with no paid ads) Using 1 Proven, Simple Marketing Strategy (Free Live Workshop)
Check the full show notes here: https://biggerpockets.com/show508
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Transcript
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| 0:00.0 | This is the bigger box podcast show, 508. |
| 0:04.1 | And then we say, okay, now where are we right now? |
| 0:07.0 | And then let's write down the steps |
| 0:08.6 | or the things that we need to change to get there. |
| 0:11.0 | It oftentimes requires them to make a transition |
| 0:13.6 | or sometimes a business model change. |
| 0:15.2 | So if you guys are feeling like you're in that spot |
| 0:17.5 | where you're getting wore out, you're getting burnt out, |
| 0:19.7 | you think, man, I am on the hands of the swill. |
| 0:21.4 | If I go on a vacation, I feel like I've always got to be |
| 0:23.2 | plugged into my phone or always got to be plugged |
| 0:25.0 | into my computer, you need to make a change. |
| 0:27.0 | You need to make a shift. |
| 0:28.7 | You're listening to bigger pockets radio, |
| 0:31.3 | simplifying real estate for investors large and small. |
| 0:35.0 | If you're here looking to learn about real estate investing |
| 0:37.6 | without all the hype, you're in the right place. |
| 0:40.9 | Stay tuned and be sure to join the millions of others |
| 0:43.8 | who have benefited from bigger pockets.com. |
| 0:46.8 | You're home for real estate investing online. |
| 0:49.9 | What's up, everybody? |
| 0:51.2 | This is David Green, your host of the bigger pockets podcast. |
... |
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