508: How Hexclad Hooked Gordon Ramsay as a Partner | Daniel Winer

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 19 April 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a full-fledged partnership. Winer launched Hexclad in 2016 by maxing out credit cards and emptying his savings. Today, the $400 million business is a DTC darling in the cookware industry, endorsed by celebrities and Michelin star chefs. In this interview, you’ll learn: How Winer lost hundreds of thousands in his first business The hostile reaction he got from investors while pitching Hexclad Risking everything he had for Hexclad’s breakthrough How to deliver the right message for your business Why Costco was a cheat code for Hexclad How to make a compelling value proposition The steps to develop a unique product How he got Gordon Ramsay as a partner Advice on monetized relationships with celebrities And much more DTC business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	You're taking a risk on yourself. There is no promise of riches at the end of the rainbow,
0:05.3	so to speak. You could just as easily ship the bed as you could hit a home run. The performance
0:10.6	of stainless steel, the durability of cast iron, and the convenience of nonstick. Welcome to Hexclad.
0:17.4	Hexclad. Hexclad. Hexclad. Heclad.. Hexclad. Hexclad. Danny Weiner.
0:21.5	You're not looking at anything but the end goal, which is I know the product is good.
0:26.9	Shame on me if I can't tell the story with it.
0:30.2	So you see that the product is good.
0:35.1	Before we dive in, I want to extend a warm invitation to join our thriving founder community.
0:40.4	It's the perfect place to discover more insightful interviews aimed at helping you build, grow and scale your business.
0:46.5	So don't forget to hit subscribe.
0:48.8	Your support means the absolute world to us.
0:51.4	Thank you so much for subscribing.
0:53.5	Let's get stuck in today's discussion.
0:56.5	Hear the stories. Learn the proven methods and accelerate your growth and future through
1:02.2	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
1:10.0	Warning, I can try to behave, but I do swear some.
1:13.4	I'm not a, I'm not a sailor, but I'm just barely a step above with the language.
1:18.4	Yeah, that's fine.
1:19.4	Just fine.
1:20.0	Just be yourself, man.
1:21.3	If I go overboard, go like, hey, my mom listens to this.
1:25.8	No, no, it's all good.
	...

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