This is the Read to Lead podcast, episode 501.

We lean on each other to amplify each other.

So someone may say, hey, I had this amazing win this week.

I feel really weird talking about it.

Can someone else amplify it? And if you need something amplified, I'll do that for you. So it becomes

this currency of supporting each other. How you present in person over email and on social media

communicates your personal brand. And that brand deserves thoughtful cultivation and crafting

as you shape your narrative, build your network, grow your confidence, and plot your future.

I am Jeff, and this is the Read to Lead podcast, the podcast dedicated to your personal and professional

growth. If you want to achieve true success in business and in life, then intentional and consistent

reading is a must. More on how you can more effectively cultivate your reading habit in just a moment.

First, I want to tell you about today's guest. Her name is Alisa Licked, and she's the author of

On Brand. Shape your narrative, share your vision, shift their perception. I'll be asking

Elisa to share about why she believes everyone, no matter their position, should be thinking

about personal branding, some of the biggest and most common mistakes she sees others make,

how to determine what you should and shouldn't share online and elsewhere and lots more.

I mentioned a moment ago helping you cultivate a reading habit.

That, of course, is part of what Read to Lead the podcast is all about, but there's also

the Read to Lead community where you can hang out with other folks just like you who are

passionate about personal and professional development and get insights from experts and me each and every month,

plus book summaries and more for just $9 each month. The first two weeks, in fact, are free if you want to try it out right now.

Just go to jeffbrown.me to find out more information. There are currently hundreds of people inside this community,

...