50. The Entrepreneurial Success Story of Working in a Cupcake Shop to Owning a World-Wide, Self-Financed and Thriving Beauty Company with Cassandra Thurswell

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.9 • 2.6K Ratings

🗓️ 28 October 2019

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this inspiring episode, co-founder Natalie Ellis is interviewing the Founder of Kitsch, Cassandra Thurswell. Together, they talk about the strategies behind creating a company from a place of inspiration, creativity and positivity and how to be successful in the e-commerce space. Cassandra shares the behind-the-scenes of her incredible entrepreneurial success story, exactly how to fail forward and cultivating an incredible company culture through nurturing authentic connections and building a team with values that are aligned with your vision. If you’d love to learn from the BossBabe team about how to grow your audience on Instagram by 10,000 ideal clients in 30 days, register for a free spot in the next training at: https://bossbabe.com/growthatinsta

Transcript

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0:00.0	We're all real people. We all want the same thing in life to feel healthy and happy.
0:08.0	We all want the same thing in life to feel healthy and happy and having a place where you
0:16.1	are heard.
0:17.9	Being an entrepreneur, it's all about perspective and understanding that you have a choice to make.
0:29.0	Welcome to the Boss Bay Podcast, a place where we share with you the real behind the scenes of building successful
0:34.4	businesses, achieving peak performance, and learning how to balance it all.
0:38.4	I'm Natalie Ellis, co-founder and CEO of Bostbape and your host for this week's podcast episode.
0:43.4	So this week I am so excited to interview Cassandra there as well.
0:47.4	Cassandra has a really, really incredible entrepreneurial story and one that I know
0:52.0	so many of you are going to relate to. I feel like you're going to be
0:54.7	hooked to this podcast so please make sure you share it with other bidding entrepreneurs or other
0:59.6	entrepreneurs that you know. After graduating from college Cassandra moved from Minnesota to
1:04.4	LA with Dreams of owning a jewelry company but like many entrepreneurs she
1:08.4	failed and failed again which is something we're going to dive into a lot in this episode.
1:13.7	Cassandra ended up founding Kitch at the age of 25 where she took a leap of faith and left
1:19.1	her other jobs to solely focus on making this a reality.
1:22.8	The dream was to create a company filled with inspiration and
1:25.4	positivity in its products as well as within the company culture,
1:29.1	which is something that is so powerful and so important and I love that we get to talk about this.
1:34.0	She far exceeded that goal and just continues creating inspirational products and messages in the most beautiful way possible
1:40.2	from a single girl in a tiny apartment to a woman-owned self-financed worldwide company.
1:45.6	Cassandra is just getting started and we are so excited to have it here to take us behind the scenes of her success story.
	...

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