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The Rich Roll Podcast

50 Ironmans. 50 Days. 50 States: The Iron Cowboy’s Assault on Impossible — Musings on Limits, Conviction, Family & Service

The Rich Roll Podcast

Rich Roll

Society & Culture, Health & Fitness, Education, Self-improvement

4.713.3K Ratings

🗓️ 24 May 2015

⏱️ 103 minutes

🧾️ Download transcript

Summary

\UPDATE: July 26, 2015. He did it. Yesterday I had the great honor and privilege of running the final marathon with James, and watching him cross the finish line on his 50th ironman in 50 states in 50 days to the deafening cheers of over 1,000 fans in attendance. What James has accomplished isn't just stunning — it's truly one of the greatest achievements in the history of (voluntary) human endurance. We made plans to do a follow up podcast today, but alas he lost his voice taking the time to talk to all his fans late into the evening last night. However, I promise we will reconvene very soon so I can bring you the full story, pillar to post. Until then, please enjoy this prefatory conversation. People roll their eyes in incredulity when I tell them about my experience completing 5 ironman-distance triathlons on five Hawaiian Islands in under a week. If you are one of those people, brace yourself. This week's guest will blow the lid off everything you thought you knew about human potential. The capacity to suffer. And the will to endure. James Lawrence — aka the Iron Cowboy — is a husband. A proud father of five kids. And an athlete with two Guinness World Records in triathlon: most 70.3 races in a calendar year (22 in 30 weeks) and most Ironman triathlons in a calendar year (30). Nonetheless, James is restless. He knows he is capable of so much more. So just two weeks from today, on June 6, 2015 the Iron Cowboy will strive for the seemingly impossible when he attempts a challenge so mind numbing I get delirious just thinking about it: 50 Ironman courses, 50 consecutive days, through all 50 States. You read it correctly. James' impending adventure is literally 10x the magnitude and degree of difficulty of anything I have personally experienced — a challenge that will test James' mind, body and soul beyond anything I can personally fathom. The best part? He is inviting everyone to join with him. This week I sit down with James to sort it all out: * what inspired his lunatic fringe; * how he is preparing physically, mentally, emotionally; * the “whys” behind the hows and whats; * how he balances his training and racing with professional & family life I found James to be surprisingly grounded; extremely gracious; and quite large at heart. But if I am being completely honest, I have serious doubts about the plausibility of him succeeding in his 50/50/50 quest. I have no doubt James can do 50 Ironman-distance triathlons in 50 states. It's the 50 days part that gets me. Because it leaves absolutely zero room for error. None. And if there is one thing I know about adventures of this ilk, error is an indispensable part if the equation. It's not if something will go wrong. The question is when. Please don't misunderstand. I'm a fan. James is one of the good guys. Someone easy to pull for. I want to see him succeed and you will too. So let's get behind James and his extraordinary goal.

Transcript

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0:00.0

So on June 6th of this year, 2015, I'm going to embark on a journey to where I'm going to attempt to do 50 full distance Ironmans in 50 consecutive days, one in every state.

0:15.0

That's James Lawrence, aka the Iron Cowboy, this week on the RetroL podcast.

0:30.0

Hey folks, welcome to the show or welcome back. I'm RetroL, I am your podcast host, and this week I'm coming at you from Sun Valley, Sun Valley Idaho.

0:44.0

I'm so psyched to be here. I've never been here before. What a beautiful, amazing place. I'm here for the Sun Valley Wellness Festival. I'm having such an awesome time.

0:53.0

I've gotten some great runs in. I went mountain biking yesterday on some trails, some single track. It was extraordinary.

1:00.0

And I gave an awesome talk this morning. I think it went well. I never know, but it seemed like it went pretty good.

1:06.0

And I'm getting to see and meet and hang out with some pretty inspiring people here. Some of the other speakers on Friday night.

1:13.0

I got to meet and hear and eat dinner with Elizabeth Gilbert. She's the author of E. Pre Love among many other works of fiction and nonfiction.

1:23.0

And she gave this really inspiring talk about creativity that I just adored. I just loved it.

1:28.0

Yesterday I saw a presentation by a woman named B. Johnson. She's the zero waste home person. Her and her husband and her two kids live in Mill Valley.

1:37.0

And they're essentially on this kind of zero carbon footprint lifestyle mission, at least in their home.

1:44.0

And how they can kind of reduce all of their waste. And they've gotten it to the point now where she pulled out this mason jar.

1:51.0

And she said this is the entire collection of garbage that we created for the year 2014. Like all the garbage that her family had produced for an entire calendar year could be fit into one mason jar.

2:03.0

How is that possible? It's extraordinary. And through her talk, she kind of goes through the whole thing and explains how they made these changes and how they make sort of more informed consumer purchases.

2:14.0

And to live this more minimal lifestyle. And it was really inspiring. And she's cool. Like she's beautiful and chic and the very modern. And they have this really kind of cool house.

2:23.0

I don't know. The whole thing was like fascinating to me. And then last night I heard a talk by a guy called Panache Desai, who I'd never heard of before.

2:31.0

I guess you could call him a spiritual teacher. I think that's fair. Anyway, that was inspiring. And anyway, I had this idea that I was going to have all this time to sit down with all these people and bang out podcast interviews.

2:43.0

And of course, the Gestalt of the Wellness Festival, everyone's getting pulled in a million different directions. And there's all kinds of stuff going on. And Elizabeth Gilbert left the same night as her presentation.

2:53.0

So I'm having a little bit of a misfire experience trying to schedule these people to sit down. But I am on top of it. If I don't get to do this this weekend, I now am connected to these people. And I will be tracking them down because I really would like to share their messages with you.

3:08.0

And this has been a really cool event. If you're anywhere in the area or at all interested, I would definitely look into it for next year.

3:17.0

Some Valley, while most festival. But anyway, it's a beautiful day here. I would very much like to be outside hiking or riding some single track or running. But the show must go on.

3:28.0

So I'm back up in the hotel room to engage the mission. And the mission is simple to help you live and be better.

...

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