Hey, everybody, what's up? It's Chase. Welcome to another episode of the show. This micro show is a good one. It's about building an audience for your work. I'm up here at our place in the beach. I'm recording outside today because it's a absolutely beautiful day. And this idea of building an audience is squarely on my mind because I have

a new book coming out in the not-td-d-d-d-d-d-send future. It will be announced shortly. I've been

thinking about cultivating an audience for my work for, you know, 15-plus years. And consistently

through my coaching clients and through just the internet large social channels,

most people are asking about this.

And it occurred to me that this sounds like familiar for almost everyone, right?

After spending countless hours building something, you know, a product, a website, a piece of art,

or a book, or a presentation for work or whatever, you're releasing into the world, sharing it with its intended audience for whatever it's meant to go,

whatever your plan, your vision is for this work, you hold your breath and then nothing,

right? Crickets, tumbleweeds, no one cares. And then when you start looking at other

creators, you look at them enviously, right?

Like, how did they manage to get so much traction for their work when yours, which is just as good,

if not better? This is what we tell ourselves. How does it struggle to get attention when it's so

good? And everyone's, you know, all these other creators out there are maybe doing better

getting attention on their work.

You rewind the tape to look for mistakes, but there are no obvious ones.

You did everything you're supposed to do according to all the experts to the books, the industry gurus.

You imagined.

You designed, executed, and you're trying to amplify your plans, right?

You bang the promotion drum as loudly as you could.

You create an account on

every social platform of the planet used all the right hashtags, all of it, and still crickets,

...