5 Underrated Marketing Lessons We Wish Schools Taught Better #1815

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 3 August 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren’t given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your college degree covered in today’s episode. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Underrated Marketing Lessons We Wish Schools Taught Better. [00:30] The value of learning that failure is the ticket to success. [01:19] Lessons should go deeper into what customer development means. [02:01] Learning to look at the numbers as a way of guiding decisions. [02:40] The power of branding and the value of understanding it. [03:32] The power of good copy and the importance of understanding hooks. [04:26] That’s it for today! [04:27] Go to marketingschool.io/live to learn about our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: The Mom Test Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.2	And it's a great way to improve your low time.
0:50.7	Today we are going to talk about five underrated marketing lessons we wish schools taught
0:56.2	better.
0:57.2	I'll go first.
0:58.4	So the first one is this is just general for all schools how to fail because if you're
1:04.5	taught that failure is the ticket to success, then you're okay failing, right?
1:09.4	You learn a lot in marketing really quickly, especially if you're in digital that, hey,
1:14.2	you're going to be testing all the time.
1:15.7	Most of your tests are going to fail.
1:16.8	Let's say with most AB tests, I think it's 88% or something like that fail.
1:20.7	And then at the end of the day, you're going to keep testing until it becomes incremental.
1:23.4	Right.
	...

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