Welcome to the RANCRE show, commercial real estate with no stone left unturned.

Hey, everyone.

Welcome to the RANCRE show.

I'm your host Mike Tarvella.

And today, it's just going to be me and you, just talking about what tools you need to know as a passive investor to understand your markets.

There's a lot of different resources, but these are the five that I use that aren't going to be your Google Maps and your very basic ones.

These are the ones I use every single day when underwriting deals and understanding new markets because it's super important to understand and know the markets. Because when you're

investing, you're entrusting not only the operator, but you have to understand your market just

as much and see what's going on. So it's really important that you know the economic factors,

you know the population, you know what's going

on in these markets, and these are the tools that I use every day. So the first one, it's not a very,

it's not a sexy one, very numbers driven, but it's the U.S. Census. Census was done in 2020.

This is your fresh data to see that what's been the trend in population.

Is it going up?

Is it going down?

Where are jobs at?

And what's just the economic drivers in that area?

Generally, we're looking for population to be going increasing.

And we're also looking to see other factors like job diversity by sector.

So being in Detroit in 2008, 2009, the heavy automotive industry collapsed, and there was this

a large economic depression in those markets. So we like to see job diversity in those sectors to be in the

20 to 25 percent so that there's no one sector or one employer contributing to that entire market.

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