5 Tips On Selling

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 11 January 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's video highlights some of my best advice when it comes to selling. The number one asset for any business, entrepreneur, or personal brand is attention. Whatever you are trying to do, whether it is selling a product, offering a service, or spreading a message, it can not be done without getting the attention of the audience.The great thing about the internet is that now attention is more widely available and requires less money to access than ever. This is why social media, especially YouTube Shorts, LinkedIn, and TikTok, are super important platforms for you to be on. The organic reach on those platforms is so high, that it really comes down to how good your creative is.Start thinking of platforms like TV channels and put your "ads" on the popular shows that everyone is watching. It does not matter if the "show" is less popular next season, just strike when it is hot.

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Transcript

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0:00.0	Hey everyone. On today's episode of the podcast, Gary is sharing some of his best advice when it comes to selling. I hope you guys enjoy.
0:07.0	Attention will get you everything you want. You want to sell a course?
0:11.0	Attention. You want to sell a t-shirt? Attention. You want to sell a course, attention. You want to sell a t-shirt?
0:14.4	You want to be the mayor of this town?
0:16.6	Attention.
0:17.6	You want to raise some money for your nonprofit
0:20.3	because you're passionate about it?
0:21.6	Attention. You want to be an actor
0:23.4	attention attention is the number one asset number one attention will get you everything you
0:29.2	want attention it is the only asset that everyone in here must chase to produce what they want
0:36.5	Being unemotional about where the attention is is very important
0:42.3	Too many of you have demonized platforms out of your
0:47.3	subjective opinion. A bad experience and we must get over that hump. Once you sit in this room and understand
0:56.9	that everything you want to happen is about building brand and sales in
1:01.6	social networks,
1:03.4	then you start having to get good at it.
1:06.5	Number two, building a brand leads to sales.
1:09.1	My big question is a lot intellectually know that.
1:11.7	We have a lot of super, super smart people in the industry, even on board level, but why don't they act and what would you help them on or arguing guys you need to act on social media.
1:22.6	And now, and even on Tik-Tok.
1:24.6	Brand always outpaces sales.
1:28.0	That's it.
	...

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