#5: The Biggest SEO Mistakes of their Careers

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 3 August 2016

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy! Time Stamped Show Notes: 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO 01:29 – Building low-quality links to a brand-new sites 02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on 02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin 02:48 – Back in the day, Neil would do whatever it would take to turn quick buck 04:12 – Don’t think short-term, you need to think LONG term 04:40 – Go whitehat and build for endurance 05:05 – Eric talks blackhat SEO in-depth 06:01 – Take blackhat tactics and use them in a whitehat matter 06:27 – Do not crank low-quality content 07:23 – The Google Panda Penalty 08:19 – a 35% drop in organic traffic 08:30 – Make sure you do a redesign properly or you will get crucified in SEO 09:51 – Content is King—it’s a cliché but true 10:16 – But you NEED backlinks too 10:53 – The two biggest factors to ranking in Google? Links and Content 3 Key Points: Links and content, links and content, links and content! Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter. When it comes to client websites—and websites you care about in general—think long-term and always go whitehat. Resources Mentioned: The Google Panda Penalty – An SEO penalty Neil was hit with on one of his websites. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	It's time for another episode of a marketing school. I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to be talking about the biggest SEO mistakes we've made.
1:02.0	And I'm going to go ahead and kick this one off.
1:05.7	When I first started learning SEO, when I first had my own blogs, I wanted to get really aggressive.
1:11.7	There's the cap for white hat SEO, which is basically you do everything clean, you do everything by the books, and then there's also the black hat slash the gray hat version where you're getting very aggressive and you're really trying to see what will actually,
1:25.4	you know, you're really pushing the boundaries to try to get the best results you can get.
1:30.0	And what I will tell you is, I remember one scenario where I was trying to take advantage of new games coming out
1:36.4	So you're gonna find something where when a new game comes out people are gonna search for
1:39.8	walkthroughs or they look for guides're going to look for cheat codes.
1:42.6	So we made a site called Portal 2 Walkthrough.
	...

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