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The Playbook With David Meltzer

5 Steps to Becoming a Better Salesperson | Road to Revenue & Happiness #147

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 16 January 2023

⏱️ 26 minutes

🧾️ Download transcript

Summary

5 STEPS TO THRIVE IN YOUR BUSINESS: Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business. Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional collateral and an explanation of true value. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. Thrive: Make a lot of money, help a lot of people, and have a lot of fun! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

this is the labor. I'm super excited because it's my favorite thing to teach is how to sell and I break it down step by step. Just remember that each step is individual and that we need to go into each step with the focus or objective of each step. So we're going to start with the first step in selling the first step in thriving the first step in energy creating more energy clients creating more clients, which is the fastest easiest exponential way to make more money help more people and have more

0:30.0

fun, but the methodology that I utilize is specifically to maximize the efficiency effectiveness and statistical success of being able to articulate a quantitative value to exceed what you're asking for to be able to come to a logical conclusion of can you see any reason you won't want to move forward. And then that allows you to ask you know anyone else that could help me. So the first step is to stimulate interest and this might sound simple.

0:59.0

But what I found whether it's gratitude or stimulating interest or getting people to call you back, which is stimulating interest, you know, the things that are simple to do are also simple not to do.

1:17.0

Let that sink in for a second. This is one of the major interferences or resistances that we have in our life is that the easiest and most powerful things like saying thank you before you go to bed when you wake up or stimulating interest and think focused on a key objective.

1:35.0

That will quantitatively give you the most value is the simplest things to do are also the simplest things not to do and human nature is always searching for an outcome.

1:46.0

And because the simplest things that we do don't create instant outcomes the majority of the time we end up realizing or effectuating the simple things are just as simple not to do.

2:00.0

And so remember anything that's simple to do is simple not to do so fall into the category of it's simple to do therefore I'm going to do it now.

2:10.0

What is stimulating interest?

2:12.0

Stimulating interest is getting somebody to get to the next step.

2:17.0

Now there's one key element of stimulating interest that a lot of people don't realize and that's that the majority of the people over 90% of the people when we're selling or sharing a vision don't give back to us.

2:33.0

Whether it's in person on the phone via email or media traditional or social media are only objective is to transition interest.

2:45.0

That's why we train stimulate interest is to transition it to give us an opportunity to articulate the value to exceed what we're asking for.

2:55.0

So I want everyone from today forward to start with the mindset hard set and handset that my only objective is to stimulate interest.

3:06.0

And in order to increase my statistical success exponentially I just need to get people to get back to me because the majority of the people don't.

3:16.0

Imagine the success rate that you'll have if one in a hundred people get back to you via email and you're able now to have two out of a hundred get back to you instantly will double your results as well just doing the same thing with the same skills knowledge and desire.

3:32.0

The only difference is you'll get more at bats more chances more repetitions you'll become more consistent persistent in the pursuit of your ability to articulate quantitative value and therefore inherent in getting people to get back to you.

3:46.0

You get better at it so your statistical success of selling or articulating quantitative value to exceed what you're asking for increases exponentially as well.

3:57.0

It's amazing how many people send or give messages that are selling.

4:03.0

They sell on an answer machine they sell on an email that's not not the objective.

4:09.0

How many people receive a voicemail of somebody who's selling them and instantly order how many people get an email and instantly order.

4:21.0

No, we usually go back and so only objective that we should do is to stimulate interest first.

4:30.0

Stimulate interest to either if we get in touch with someone to transition the interest at that time or utilizing in person on the phone via email or media to get someone to get back to us.

...

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