5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It #2119

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 7 June 2022

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success of your YouTube ads and your conversion rates. Tuning in you’ll learn how to implement the AIDA model, how to choose your ad formats, and why a call to action is crucial. We also cover landing pages, their role in conversion optimization, and how to adjust your video content for more successful ads. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It. [00:28] The AIDA model, and how to implement it. [01:01] Why you need to include a call to action [01:28] Which ad formats to use on YouTube. [02:02] Why your landing page is integral to your conversion rate. [02:59] How to adjust your video content to diversify your advertising. [03:42] Make sure to check in with who you’re targeting. [04:13] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:21] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you've got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.7	I want to take a second to tell you about my podcast co-hosts agency, so NP Digital.
0:53.5	So Neil Patel Digital, what they do is they do a whole host of marketing services and
0:59.4	they are global.
1:00.4	They're worldwide.
1:01.4	They have SMB services as well.
1:03.2	They have mid-market to enterprise services as well.
1:06.4	They cover the entire gamut.
1:07.4	So you can just go to MPdigital.com to learn more about it and now back to the episode.
1:14.0	All right, guys, before we start, we got a special message from our sponsor.
1:19.8	If you want to rank higher on Google, you got to look at your paid speed time.
	...

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