I believe strongly that the insides of your brand have to match the outside.

So whatever your company stands for, your culture in building or the room or the garage

where you work, has to match what you're putting out into the universe.

Y'all, in today's episode, I am speaking with the Chief Marketing Officer at Kate Spade.

Try not to pee my pants as I talk to Mary Renner Beach.

You are not going to want to miss this conversation about the power of branding and how to move

up in your current company.

Check it out.

I am the Executive Vice President and Chief Marketing Officer at Kate Spade and Company.

So I oversee marketing for both the Kate Spade in New York and the Jack Spade brands.

I've been in role for four years doing the Chief Marketing Officer role and I came

to Kate Spade most recently from the Walt Disney Company where I worked for 13 years

in a variety of roles.

I started in primarily in licensing, which I also run today at Kate Spade in New York.

It is a wonderful opportunity to learn about sales and about branding and about product

extensions.

So I did that.

I had the opportunity to launch the Disney Princess brand.

So today it feels like a mainstay for every kind of two to six-year-old girl.

But when I got there, it didn't exist.

And so we launched the Disney Princess brand and that was one of the most fun things I

did the Walt Disney Company.

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