How can you tell a story? How can you speak to status? How can you speak to feeling, right?

How can you speak to that pain and benefit? It's going to give you a really well-rounded campaign

that's speaking to different types of people in your market.

You're listening to Freedom Fastlane presented by Capitalism.com.

This is the show about building businesses and investing the profits so that you can live

life on your terms.

Thank you. Molly Pittman has personally spent over $10 million on paid traffic across various channels,

while still maintaining a positive return on ad spend.

After working her way up to VP of Marketing at Digital Marketer, she's now a co-founder of Digital Strategy Boot Camps.com for one-on-one consulting. This is her presentation

from the Capitalism Conference, where she shares what is working in ad campaigns right now

and how you can use these strategies to grow your business.

All right, guys, so this presentation is called Five Elements of a High Converting Ad Campaign.

This is going to be a really, really simple, very basic presentation.

And the reason it is very simple and very basic is because I found that when I go to conferences

and I teach some crazy new complicated system to do XYZ on Facebook or Google, no one ever implements it because you're sitting in a seat,

most of you without your computer, and you can't actually do anything, right? So it sort of goes in one ear and out the other year.

Another reason I made this presentation pretty basic is because I was thinking back over the past few years in this

world. So if you guys don't know, I started as an intern at Digital Marketer five years ago.

I knew nothing about online marketing. I didn't even own a laptop, which is kind of funny.

And as I learned all of this, I realized how I wish I would have learned it.

Does that make sense?

Like if I could go back, how I wish I would have learned all of this digital marketing

...