499 The Consumer Behaviour Book by Tas Tasgal

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 2 August 2024

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal

ABOUT THE BOOK:

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences.

But in the real world, this is often not the case.

The Consumer Behaviour Book combines elements of economics and psychology to help you understand how and why consumers behave the way they do.

Using behavioral economics as the foundation, the author explains the anomalies in consumer choices and what influences human behavior, preferences, and decision-making.

Often the case, emotional as well as economic factors play a vital role in consumer behavior.

Therefore, behavioral economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.

ABOUT THE AUTHOR:

Anthony “Tas” Tasgal is a man of many lanyards: trainer, author, TEDx speaker, brand and communications strategist, and lecturer.

His area of expertise includes storytelling, insights, and behavioral economics.

He is a Course Director for several organizations including the Chartered Institute of Marketing, the Market Research Society, and the Institute of Internal Communication, and he runs The Guardian masterclass on “Harnessing The Power Of Storytelling.”

He is the author of several books including the award-winning The Storytelling Book: Finding the Golden Thread in Your Communications, and The Insight Book: Enhancing Your Creativity By Learning To See Things Differently which was featured on episode 448 of The Marketing Book Podcast in 2023.

And, interesting fact – he is the last British author who will be interviewed on The Marketing Book Podcast.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/consumer-behaviour-book-tasgal

Transcript

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0:00.0	This is Anthony Taz-Tazgal, author of the Consumer Behavior Book,
0:04.4	exploring the reasons why emotions are so important in decision-making.
0:09.0	And you are listening to, and hopefully emotionally engaging with the Marketing Book
0:14.7	podcast.
0:15.7	Welcome to the Marketing Book Podcast helping you keep up with the smartest
0:20.9	thinking in the quickly changing field of modern marketing and now here's your host
0:26.0	Douglas Perdats.
0:28.0	Hello, thanks for joining me on the marketing book podcast
0:30.0	where every Friday I publish an interview with the author of a new marketing or
0:33.2	sales book this show has been named one of the top marketing podcast by Forbes
0:37.5	and LinkedIn amongst others and has millions of downloads and listeners in over 185
0:42.0	countries don't worry about taking notes you can find downloads and listeners in over 185 countries.
0:43.0	Don't worry about taking notes.
0:44.5	You can find links to everything linkable
0:46.2	in this episode's website page at marketingbook podcast.com.
0:50.0	And since I get to read every book featured on the show,
0:52.8	if I can recommend a specific marketing or sales book
0:55.9	or any other resource I know of for whatever challenge you're facing,
0:58.8	connect and message me on LinkedIn,
1:00.9	and I will do my best to get you pointed in the right direction.
1:04.7	All right, let's get on with the show.
1:06.8	Today we welcome back, Anthony Taz-Tazgal, to talk about his new book, The Consumer Behavior
	...

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