#499: AI and Digital Transformation with Jonathan Boakes, Infinum

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 20 March 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about AI’s incorporation into both existing and new digital transformation initiatives, and what some of the implications are when doing so. We’ll also be touching on some of the ideas in Infinum’s recent report, Beyond Buzzwords: Decoding the Digital and AI Revolution. To help me discuss this topic, I’d like to welcome Jonathan Boakes, Managing Director at Infinum. Resources Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to teek systems.com.
0:49.0	Before we get started, I wanted to let you know that my latest book,
0:52.8	Priority is Action, Seven Principles for Better Strategies, Decisions,
0:56.4	and Outcomes is now available.
0:58.4	In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities.
1:04.0	After all, our priorities are what we do, not what we say we'd like to do.
1:08.0	You can find priorities action on Amazon or learn more on my website website Greg Kilstrom.com.
1:13.0	Now let's get on to the show.
1:17.0	Today we're going to talk about AI's incorporation into both existing and new digital transformation initiatives,
1:22.0	and what some of the implications are when doing so.
1:25.0	We'll also be touching on some of the ideas in Infinum's recent report beyond Buzzwords,
1:31.0	decoding the digital and AI revolution. To help me discuss this topic, I'd like to welcome
1:35.8	Jonathan Bokes, managing director at Infinem. Jonathan, welcome to the show and also thank you for contributing to my recent book the
1:44.7	Agile Brand Guide to Generative AI. Thanks Greg. Thanks for having me today and
1:49.6	yeah and it was an absolute pleasure to contribute to the book. Really interesting process and yeah, and it was an absolute pleasure to contribute to the book,
	...

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