497 - The Cross Between Business & Elections: Phillip Stutts on What Good Marketing Campaigns Do & Don’t Do

The James Altucher Show

James Altucher

Education, Business

4.6 • 2.7K Ratings

🗓️ 15 October 2019

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I want to know who's going to win the election. And how. What marketing tactics will they use? How will the persuade? Is negative advertising good? I called Phillip Stutts. And he came back on the podcast to tell me his predictions. He's gotten all sorts of political offices elected: presidents, senators, etc. But he's also worked for losing campaigns. And can speak to what DOESN'T win. And I'm giving away my new book, "The Side Hustle Bible." It's a collection of 177 proven ways to make extra income. Listen to find out how to claim your free copy today. I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: YouTube Twitter Facebook Linkedin Instagram Check Out The Altucher Book Club Series: Apple Podcasts YouTube Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	This isn't your average business podcast and he's not your average host.
0:06.8	This is the James Altiger Show on the Choose Yourself Network.
0:12.8	Today on the James Altiger Show.
0:16.0	Facebook will be in all be all for a good three year long.
0:19.9	And now it's Google, it's YouTube, it's the leaders in the sort of political ad space
0:26.7	and then it's sort of the connected TV.
0:28.8	So streaming is going to have the biggest effect on 2020.
0:32.8	This is related to both business and political campaigns but let's say for a candidate of
0:36.6	any type of office.
0:38.1	If you pull really strongly among a certain demographic and you pull really weekly
0:45.6	among another demographic, which group do you double down on?
0:50.1	Where you're weak or where you're strong?
0:51.8	Because it's a similar question in business though.
0:53.8	If like a certain group buys my products but another group doesn't, it's my best bang
0:57.6	for my buck to raise my profile among the people who don't buy my product or.
1:02.6	Well it depends, you're trying to get to 50 plus 1.
1:04.6	What's the math?
1:05.6	What do you need?
1:06.6	Every campaign is different.
1:07.6	So what's the demographic makeup is going to get you to 50 plus 1 on election day, right?
1:11.6	That's all it takes.
1:12.6	And you know it's funny, business marketers do not follow this one.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from James Altucher, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of James Altucher and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.