497: Facebook and Instagram Ads 101: Start Here

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 20 September 2021

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you want to know how to implement an ad strategy, best-practices for getting started, and how to tell if your marketing investment is actually worth it, this is your episode. I love Renee Bull’s approach to ads. She believes that your business deserves a strategy that can take it to the next level and a funnel that allows you to work less while profiting more. Her proven tactics, updated for all the changes that online ads recently experienced, will help you get started with paid marketing on Facebook and Instagram. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/renee

Transcript

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0:00.0	Facebook ads, they just amplify what's working really well organically.
0:06.0	So if you are lost organically, you're not going to come in and just your ads are not
0:11.8	going to just take all.
0:13.4	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers
0:18.6	and helping you to navigate both the messy and the magical seasons of this thing called
0:22.9	life.
0:23.9	I'm a small town mama who took a $300 camera, grew a successful photo biz and now I work
0:28.5	from home in Rema 7 figure online business.
0:31.0	I teach you the tried and true secrets to building a career you adore.
0:34.8	Shia away from the real talk?
0:36.4	No way.
0:37.4	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:41.5	Think of this as your one stop shop for happy hour with a gal pal mixed with business
0:45.5	school.
0:46.5	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged
0:49.8	while you learn.
0:51.0	This is the Gold Digger Podcast.
0:53.8	As my business grows, my strategies grow with it.
0:57.4	One big entrepreneurial growth spurt for me was when I transitioned from all organic marketing
1:01.8	methods to a mix of organic and paid ads.
1:05.8	The world of Facebook and Instagram advertising is complex, especially recently, but it's
1:11.1	also paid off exponentially to have a smart ad strategy in place.
	...

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