493: What You Need to Know About Video Content on Instagram

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 6 September 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The app that became a massive part of my brand, business, and legacy is changing. The CEO of Instagram recently announced that they’re no longer just a square photo-sharing app. It’s been a gradual but very real boil -- Video is now a major focus on Instagram.

Natasha Samuel is a fellow Instagram educator, and she’s been helping her students show up on the app with confidence. I’m excited to chat with her about all the changes to the platform and explore ways to incorporate all-important video content into your strategy… Even if it feels intimidating as you get started. We’ll cover Reels, Instagram Live, IGTV, and Stories, and how to incorporate each of the video options into a holistic content strategy.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/natasha

Transcript

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0:00.0	Would you tell them that video is now a non-negotiable for the ass?
0:06.0	Yes, I can like imagine all my clients like listening right now like oh my gosh.
0:10.0	Yes, she yells at us.
0:12.0	No, I don't yell at them, but I kindly encourage them.
0:15.0	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:21.0	and helping you to navigate both the messy and the magical seasons of this thing called life.
0:25.0	I'm a small town mama who took a $300 camera, grew a successful photo biz, and now I work from home in Rema 7 figure online business.
0:33.0	I teach youth to try and true secrets to building a career you adore.
0:37.0	Shia away from the real talk? No way. Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:43.0	Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.
0:48.0	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.
0:52.0	This is the Gold Digger Podcast.
0:55.0	The app that became a massive part of my brand business and legacy is changing.
1:01.0	The CEO of Instagram recently announced that there no longer just a square photo sharing app.
1:07.0	It's been a gradual but a very real boil.
1:10.0	Video is now a major focus on Instagram.
1:13.0	Because of all the other video apps like TikTok soaking up valuable user engagement,
1:18.0	Instagram is following the trends. Natasha Samuel is a fellow Instagram educator and she's been helping her students show up on the app with confidence.
1:27.0	I'm so excited to chat with her about all of the changes to the platform and explore ways to incorporate all important video content into your strategy.
1:35.0	Even if it feels intimidating as you get started.
1:38.0	We're talking about Reels, Instagram Live, IGTV and IG Stories, and how to incorporate each of the video options into a holistic content strategy.
1:48.0	She shares her advice for efficient content creation and best practices to gain the most traction on the app.
	...

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