493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 12 January 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. She’s also one of the new instructors of our updated course, How to Run Facebook Ads 2.0. Listen to Nathan and Phoenix discuss: The trend of deep discounting How to win in media buying Building up valuable first-party data The differences in attribution and tracking tools Find the quiet with ad creative Why static is on the comeback Ad variations and A/B testing How to make ads outside the box AI tools for paid media Why we’ll never go back to ads before iOS 14 And much more media buying advice… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	Right now is literally the best time to start an e-commerce business, and here's why.
0:05.2	In 2018, we created something that was a first of its kind, a comprehensive online course
0:10.5	to start and launch your e-commerce business from scratch, and we called it Start and Scale.
0:15.1	Now, five years later, this course has helped 25,000 founders in 65 different countries
0:20.2	kickstart their business ideas, including
0:22.3	thousands who have achieved six and seven figure results. Founders like Laurianne Trin, who use
0:27.6	start and scale to create a kids apparel brand that celebrates heritage. Or Samantha Brett,
0:32.8	who used start and scale to build naked Sundays into Australia's number one SPF skincare brand, or April Scott,
0:39.2	who used start and scale to gain the confidence to launch her luxury sleepwear brand. Although we've
0:43.9	updated the program before, this year proved that right now is a defining moment for e-commerce,
0:49.4	and it's because of AI. With AI, what used to be slow is now fast. What used to be complex is now simple and what
0:55.7	used to be expensive is now cheap. Every business is going to look so different in 10 years and if it
1:01.6	doesn't look different, it'll likely be out of business. So we went back into the studio because we
1:06.8	knew to keep start and scale valuable for your business, we had to update it with the most
1:11.5	relevant tools and strategies. So today, we're proud to introduce the brand new start and scale
1:17.8	3.0 course. And this course is for you if you don't have an idea yet. You're going to learn the
1:23.2	fastest path to creating brand names, product ideas, logos, images, all through the power of AI.
1:29.1	Or if you already have an online store, you'll learn how AI can help you automate repetitive
1:34.2	tasks, analyze customer data, create all sorts of different content and even handle customer
1:39.7	service and so much more. So whether you're a start and scale veteran with a flourishing e-commerce
1:45.3	business or you're hoping to take the first step to 2024, this new course will help you
1:50.8	completely transform your e-commerce journey with the power of AI. We're super proud of this
	...

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