My guest today is David McRainey, he's a psychologist, journalist and an author.

Where do our beliefs come from? How do we form opinions? Why are we persuaded by some points of view

but not by others? These are important to understand if we're to avoid developing a biased,

unrepresentative worldview, and they've also been the focus of the last few years of David's

research. So today, expect to learn how everybody in a group can believe something that nobody

believes individually. Why are you online so rarely works? Whether people really are becoming

more ingrained into their beliefs, how the Westboro Baptist Church convinces its members,

the best way is to persuade someone who disagrees with you, and much more.

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