493 Blue Goldfish 2.0 by Stan Phelps

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 21 June 2024

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher

ABOUT THE BOOK:

In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation.

This updated second edition shines a spotlight on the power of AI, data, and analytics, featuring over 400 case studies that exemplify how companies are elevating the customer experience.

The New Frontier of Competitive Advantage

As customer experience solidifies its position as the ultimate battleground for differentiation, the quest for a competitive edge becomes more challenging.

Echoing the wisdom of former GE CEO Jack Welch, the book emphasizes that true advantage lies in learning about customers more rapidly and effectively than competitors and translating these insights into swift, decisive action.

Blue Goldfish 2.0 presents a compelling argument that the fusion of knowledge and agility is no longer just aspirational; with AI, it's entirely achievable.

This edition delves deep into how artificial intelligence, coupled with the strategic use of data and analytics, can catapult a business into unparalleled customer connection and market dominance.

The Core Principles: The 3 R's & The 8 Types of Blue Goldfish

At the heart of Blue Goldfish 2.0 are the foundational 3 R's:

Relationship: Crafting personalization at scale.
Responsiveness: Acting with speed and precision.
Readiness: Anticipating customer needs before they arise.

Expanding upon these principles, the book outlines eight innovative ways businesses can harness technology, data, and AI. These eight types of Blue Goldfish showcase diverse strategies for leveraging cutting-edge tools to transform insights into impactful actions.

Are You Ready to Dive Into the Blue?

Whether you're looking to refine your approach to customer service, overhaul your data strategy, or fully integrate AI into your operations, Blue Goldfish 2.0 offers a treasure trove of examples, techniques, and insights.

It challenges readers to ask themselves, "What's my Blue Goldfish?"—inviting businesses of all sizes to explore how they can use info-sense to distinguish themselves in a crowded marketplace.

Dive into Blue Goldfish 2.0 to discover how to turn the dual levers of knowledge and agility into a sustainable competitive advantage, ensuring your place at the forefront of the customer experience revolution.

ABOUT THE AUTHOR:

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/blue-goldfish-2-stan-phelps

Transcript

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0:00.0	This is Stan Phelps, author of Blue Goldfish 2.0,
0:05.0	Eight Ways to Leverage AI and Data for Customer Loyalty and Marketing Innovation.
0:10.0	And you are listening to the Marketing Book Podcast.
0:15.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking
0:21.0	in the quickly changing field of modern marketing.
0:24.3	And now here's your host, Douglas Burdett.
0:27.6	Hello, thanks for joining me on the marketing book podcast where every Friday I publish an interview
0:31.5	with the author of a new marketing or sales book.
0:34.0	This show has been named one of the top marketing podcasts by Forbes and LinkedIn, amongst others,
0:38.4	and has millions of downloads and listeners in over 185 countries.
0:42.6	Don't worry about taking notes.
0:44.0	You can find links to everything linkable
0:45.8	in this episode's website page at marketingbook podcast.com.
0:49.6	And since I get to read every book featured on the show,
0:52.3	if I can recommend a specific
0:54.2	marketing or sales book or any other resource I know of for whatever challenge
0:57.8	you're facing connect and message me on LinkedIn and I will do my best to get you pointed in the right direction.
1:04.0	All right, let's get on with the show.
1:06.0	Today we welcome back.
1:08.0	Stan Phelps to talk about the book he is co-authored with Chuck Gallagher, Blue Goldfish 2.0. Eight ways to leverage AI and data for
1:15.8	customer loyalty and marketing innovation. Stan Phelps is a TEDx speaker, Forbes contributor,
1:21.7	and certified speaking professional who inspires leaders to think Ted X speaker, Speaker, Forbes Contributor and Certified Speaking Professional
	...

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