491 Lean Marketing by Allan Dib

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 7 June 2024

⏱️ 85 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib

ABOUT THE BOOK:

Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing.

Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real.

There’s a better way.

The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.

In this book, you’ll discover:

Why many existing marketing techniques have stopped working and what to do instead.
The exact tools and tactics you need to build a devastatingly effective marketing system.
How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.
How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.
How to create a strong product-market fit so that your target market intensely desires what you have to offer.
How to do marketing you’ll be proud of that works without hype, scams, or pressure.
How to build a strong brand that creates goodwill and attracts ideal customers.

Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.

Stop trying to outshout the other guy.

Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel.

Stop wasting time with theoretical claptrap that doesn’t work in the real world.

Get immediate traction by implementing lean marketing.

ABOUT THE AUTHOR:

Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert.

He is the author of the bestselling book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd which was featured on episode 186 of The Marketing Book Podcast in 2018

He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing.

Allan grew his telecommunications business from a startup to being named by Business Review Weekly (BRW) four years later as one of Australia's fastest-growing companies – earning a spot in the coveted BRW Fast 100 list.

And, interesting fact - the movie that never fails to make him laugh no matter how many times he's watched it is Office Space!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/lean-marketing-allan-dib

Transcript

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0:00.0	This is Alan Dib, author of Lean Marketing, more leads, more profit, less marketing and you are listening to the marketing book podcast.
0:09.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field
0:14.9	of modern marketing.
0:16.7	And now here's your host, Douglas Perdets.
0:20.0	Hello, thanks for joining me on the Marketing book podcast where every Friday I publish an interview
0:23.8	with the author of a new marketing or sales book.
0:26.3	This show has been named one of the top marketing podcasts by Forbes and LinkedIn amongst others
0:30.7	and has millions of downloads and listeners in over 185 countries. in marketing book podcast podcast dot com and since I get to read every book featured on the show
0:44.5	if I can recommend a specific marketing or sales book or
0:48.0	any other resource I know of for whatever challenge you're facing connect and
0:51.4	message me on LinkedIn and I will do my best to get you challenge you
0:55.0	point you're facing.
0:58.0	and I will do my best to get you pointed in the right direction.
0:56.0	All right, let's get on with the show.
0:58.0	Today we welcome back.
1:00.0	Alan Dib to talk about his book,
1:02.0	Lean Marketing, More Leads, More Profit, Less Marketing,
1:06.0	published by page 2.
1:08.0	Alan Dib is a serial entrepreneur, rebellious marketer and technology expert.
1:12.8	He's the author of the best selling book,
1:14.7	The One Page Marketing Plan,
1:17.0	Get new customers, make more money,
	...

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