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The Agile Brand with Greg Kihlstrom

#491: Data collection done right with Sean Falconer, Skyflow

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

52.7K Ratings

🗓️ 1 March 2024

⏱️ 29 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about doing data collection right, by also exploring how to do it wrong, and what brands need to pay attention to when they are collecting information to power personalized experiences, marketing efforts, and many other aspects of the business.

To help me discuss this topic, I’d like to welcome Sean Falconer, Head of Marketing & Developer Relations at Skyflow.

Resources

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

Click on a timestamp to play from that location

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Terms and conditions apply. Welcome to season six of the agile brand where we discuss marketing technology

1:38.9

and customer experience trends insights and ideas with enterprise and technology

...

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