490: Why Trinny Woodall Still Replies to DMs

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 15 December 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. After a 20-year career in television and styling, she established Trinny London as a brand that gives everyone the tools they need to feel their best. Since launching in 2017, Trinny London has had 120% year-over-year growth, sells in 180 countries, and has a team of 200 employees. Woodall’s long-term goal is to eventually exit as one of the largest beauty brands in the world. Listen to Nathan and Trinny discuss Why she built a brand targeting women over 35 The origin of Trinny Tribes and encouraging an organic community Why customer retention is such an essential building block The changing landscape of retail and D2C brands Tapping into TikTok to reach future customers The pros and cons of being a celebrity founder Why she still personally responds to DMs and comments Using AI to help customers make choices How to start a beauty brand today And much more on DTC… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	Right now is literally the best time to start an e-commerce business, and here's why.
0:05.2	In 2018, we created something that was a first of its kind, a comprehensive online course
0:10.5	to start and launch your e-commerce business from scratch, and we called it Start and Scale.
0:15.1	Now, five years later, this course has helped 25,000 founders in 65 different countries
0:20.2	kickstart their business ideas, including
0:22.3	thousands who have achieved six and seven figure results. Founders like Laurianne Trin, who use
0:27.6	start and scale to create a kids apparel brand that celebrates heritage. Or Samantha Brett,
0:32.8	who used start and scale to build naked Sundays into Australia's number one SPF skincare brand, or April Scott,
0:39.2	who used start and scale to gain the confidence to launch her luxury sleepwear brand. Although we've
0:43.9	updated the program before, this year proved that right now is a defining moment for e-commerce,
0:49.4	and it's because of AI. With AI, what used to be slow is now fast. What used to be complex is now simple and what
0:55.7	used to be expensive is now cheap. Every business is going to look so different in 10 years and if it
1:01.6	doesn't look different, it'll likely be out of business. So we went back into the studio because we
1:06.8	knew to keep start and scale valuable for your business, we had to update it with the most
1:11.5	relevant tools and strategies. So today, we're proud to introduce the brand new start and scale
1:17.8	3.0 course. And this course is for you if you don't have an idea yet. You're going to learn the
1:23.2	fastest path to creating brand names, product ideas, logos, images, all through the power of AI.
1:29.1	Or if you already have an online store, you'll learn how AI can help you automate repetitive
1:34.2	tasks, analyze customer data, create all sorts of different content and even handle customer
1:39.7	service and so much more. So whether you're a start and scale veteran with a flourishing e-commerce
1:45.3	business or you're hoping to take the first step to 2024, this new course will help you
1:50.8	completely transform your e-commerce journey with the power of AI. We're super proud of this
	...

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