490. Hosting Hotline: Are You Doing Enough to Market Your Midterm Rental?

Thanks For Visiting

Airbnb Superhosts Annette Grant & Sarah Karakaian

Society & Culture, Places & Travel, How To, Business, Education, Investing

4.9 • 590 Ratings

🗓️ 19 August 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week on the Hosting Hotline, we’re answering Kelsey’s question about how to market a midterm rental beyond just listing on Airbnb or Furnished Finder. If you want to stay competitive in the midterm rental space, you can’t just “set it and forget it.”

We break down why marketing your MTR should be part of your daily business routine, how to track what’s working, and why “fortune is in the follow-up.” You’ll learn:

How to set up a referral system that keeps past guests thinking about your property.
The right way to build relationships with insurance companies, relocation agencies, hospitals, and universities.
Why local Facebook groups, real estate meetups, and professional associations are gold mines for leads.
Creative ways to get press and leverage SEO to drive direct bookings.
How to stay top-of-mind by following up—over and over again.

Whether you’re brand new to MTRs or ready to scale, this episode will help you shift your mindset from passive listing manager to proactive business owner—and start filling your calendar with profitable bookings.

Resources mentioned:

ALE Solutions – A leading provider of temporary housing for displaced homeowners.

Mentioned in this episode:

Booked & Profitable Boot Camp | Get on the waitlist now at thanksforvisiting.com/waitlist

Transcript

Click on a timestamp to play from that location

0:00.0	Does it feel like you're walking on eggshells with Airbnb lately?
0:03.4	Like, maybe your listing used to work and now it doesn't?
0:06.7	You're not sure why, but you feel like something's changed?
0:10.0	Maybe the algorithm, maybe the rules, probably both.
0:14.0	You're not alone.
0:15.2	A lot of hosts are wondering if they need to completely rethink how they show up on the platform.
0:19.8	That is exactly why we created the booked and profitable listing audit boot camp.
0:24.8	It helps you make smart, strategic updates so you're not guessing, reacting, or stuck wondering
0:30.8	if what used to work still works today.
0:34.0	In the booked and profitable boot camp, we'll walk you through exactly how to audit and upgrade
0:39.0	your listing, including the title, description, photos, calendar, and pricing so you can take back
0:46.0	control. The waitlist for the booked and profitable boot camp is now open. And if you want to get
0:51.3	off the hamster wheel of platform panic, then you have to go to
0:55.6	thanks for visiting.com forward slash waitlist and put your name in that list right now.
1:01.0	It's the best way to be confident about what's working now and what to do next.
1:05.1	Again, that's thanks for visiting.com forward slash waitlist.
1:12.6	You're going to the thanks for visiting podcast.
1:16.6	We believe hosting with heart is at the core of every short-term rental.
1:21.6	With Annette's background in business operation.
1:23.6	And Sarah's extensive hospitality management and interior design experience.
1:28.3	We have welcomed thousands of guests from over 30 countries earning us over a million dollars and garnering us thousands of five-star reviews.
1:37.3	We love sharing creative ways for your listing to stand out, serve your guests, and be profitable.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Airbnb Superhosts Annette Grant & Sarah Karakaian, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Airbnb Superhosts Annette Grant & Sarah Karakaian and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.