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Welcome back to another episode of Trading Secrets.

In this week's episode, we're exploring the fascinating world of new pages,

with none other than the brain behind the operation of Boy with No Job.

Ben Soffer, despite what his name might suggest, and unlike many other content creators with

a substantial following, Ben has always had a job while running the meme account and many more.

He started the account during his senior year while going to university, and it has since grown into

one of the most popular meme accounts on Instagram, most in 1.6 million followers.

His career took him from the world of influencer marketing to entrepreneurship,

when he launched his own canned wine company called Spritz Society,

which he's actually right here right now. He's in Sonoma working that side hustle,

but we are so excited to have him here with us to share all the money and the success behind

meme pages and the business. Ben, thank you so much for coming on there. We appreciate it.

That was a wonderful introduction. Jason, thank you for having me. It seems like you've done this

a couple of times. I was really just...

Well done. You know, well, so there's a little strategy behind it too. I got to

prompt tires a little bit, so you're feeling good coming into the interview,

and then I could hit you with a couple like, you know, left-right jobs, get some good information

out of you. For sure. You liqueured me out of that

interest. Golly accomplished. Got you little Spritz there. I love it. We're going to get into

the Spritz business and we got to get started. But before we even start there,

I'm going to ask you just the point blank question because I want to get... I want to talk about

...