49. Fragrance Brands *Should* be Educating the Consumer (w/ Floral Street Founder Michelle Feeney)
Perfume Room
Emma Vernon
4.9 • 619 Ratings
🗓️ 10 May 2022
⏱️ 63 minutes
🔗️ Recording | iTunes | RSS
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Summary
Veteran beauty exec turned fragrance founder Michelle Feeney is in the Perfume Room today. Michelle's illustrious background in the industry spans everything from launching Creme de la Mer, spearheading the MAC AIDS initiative as the VP Communications, and later becoming the CEO of St Tropez. Today, she is the Founder and CEO of Floral Street, a fragrance brand known for its sustainable packaging and ingredients. Michelle and I chat about everything from her glam PR life in NYC in the 90s, the process of collaborating with renowned Master Perfumer Jerome Epinette, Floral Street’s expansion into the home space, how her family's wine business informed the brand's creative direction, and of course, the most memorable piece of advice she ever received… from Liza Minelli.
FRAGS MENTIONED:
Au Pays de la Fleur D'Oranger Neroli Blanc Intense, ALOF Freckled and Beautiful, PdM Oriana, By Kilian Love Don't Be Shy, Memo Sintra, Nobile 1942 Perdizione, Floral Street: Sunflower Pop, Black Lotus, Iris Goddess, Ylang Ylang Espresso; Prescriptives Calyx, Floral Street: Wild Vanilla Orchid, Wonderland Peony; Dior poison, Revlon Charlie, Cacharel Anais Anais, L’Artisan Parfumeur, Floral Street: Chypre Sublime
FOLLOW: @floralstreet_
DISCOUNT: www.floralstreet.com PERFUMEROOM20 for 20% off
VOTE FOR TFF Awards: fragrance.org
Transcript
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| 0:00.0 | Welcome to the perfume room. Today I am wearing three different fragrances, all in the orange blossom, narrowly family. I've really been reaching for that recently and not just because it's the May |
| 0:21.3 | smell club theme. I think ever since I smelled a lab on fire, freckled and beautiful, which you |
| 0:26.2 | guys have heard me talk about before. It's this like amazing heliotrope, narrowly honeysuckle, |
| 0:30.8 | milk biscuit, banana fragrance. And I was like, ooh, like I had never thought of notes of narrowly |
| 0:36.9 | and honeysuckle and heliotrope as feeling |
| 0:38.8 | so like cloud-like and biscoty and gourmandi. And then that got me craving this sort of like |
| 0:44.1 | jammy, honeyed, candied, narrowly scent. So I asked the for Granica Gods and they led me to |
| 0:51.5 | narrowly blanc intense by Opé de la Fleur d'Erangé. |
| 0:55.7 | Now this fragrance came out in 2005. |
| 0:57.8 | So I feel like it was really ahead of the curve of this sort of like gourmandi orange blossom |
| 1:01.7 | type sense when you think of like Love Don't Be Shy or Oriana or even freckled and beautiful |
| 1:06.3 | that have just been booming in the last few years. |
| 1:09.1 | This one has been around for over 15. |
| 1:12.2 | I found a bottle of it on Mercari by a highly reviewed seller, and the rest, as they say, is history. |
| 1:17.9 | Now, does this fragrance scratch the itch? Honestly, not entirely. I don't dislike it. I'm actually |
| 1:25.1 | really enjoying it. But it's not quite the candied, jammy, |
| 1:30.3 | narrowly that I envisioned. Instead, it just feels like a very, very sweet saccharine white floral |
| 1:36.2 | orange blossom, which is interesting because the name is narrowly and not orange blossom. And of |
| 1:40.3 | course, I didn't really look into the notes until after. And then I looked on for Granica, |
| 1:44.1 | and it is an orange blossom fragrance. So then that got me thinking, okay, what do I have to compare it to? Don't worry if you're listening and you're doing May Smell Club. None of the fragrances I'm about to mention are in the sample pack, so these are not spoilers. But I pulled out Nobile Perdizioni and Memo Centra. So if narrowly Blunkintense is a very sweet white floral |
| 2:03.4 | orange blossom, Memo Cintra is a very milky, marshmallowy, narrowly. There are notes of |
| 2:10.8 | orange blossom and narrowly listed, but for me, I really get the narrowly over the orange |
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