485 The Customer Copernicus by Charlie Dawson

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 26 April 2024

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan

ABOUT THE BOOK:

Some companies are great for customers – they care and change whole markets to work better for the customers they serve.

Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely?

They have also enjoyed huge business success, growing and making plenty of money.

The Customer Copernicus answers the following question: if it’s obvious and attractive, why is it so rare?

And then it answers a second question because Tesco, O2, and Wells Fargo were like this once. Why, having mastered it, would you ever stop?

Because all three did, and two ended up in court.

The Customer Copernicus explains how to become and how to stay customer-led.

Essential reading for leaders and teams who want their organizations to stay competitive by developing a more purposeful and innovative culture.

ABOUT THE AUTHOR:

Charlie Dawson is the founder of The Foundation, a London-based consultancy established in 1999 to help organizations become customer-led to generate more decisive and sustained commercial success. He started his career in advertising.

And, interesting fact - he earned an engineering degree from The University of Cambridge!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/customer-copernicus-charlie-dawson

Transcript

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0:00.0	So this is Charlie Dawson, co-author of the customer Copernicus, how to be customer led.
0:06.0	And you are listening to the Marketing Book Podcast.
0:10.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:16.0	changing field of modern marketing.
0:18.7	And now here's your host, Douglas Perdeth.
0:21.7	Hello, thanks for joining me on the marketing book podcast where every Friday I publish an interview
0:25.9	with the author of a new marketing or sales book.
0:28.4	This show has been named one of the top marketing podcasts by Forbes and LinkedIn
0:32.1	amongst others and has millions of downloads and
0:34.6	listeners in over 185 countries. Don't worry about taking notes. You can find
0:38.9	links to everything linkable in this episode's website page at marketing book podcast
0:43.2	dot com and since I get to read every book featured on the show
0:46.5	if I can recommend a specific marketing or sales book or
0:50.0	any other resource I know of for whatever challenge you're facing, connect and message me on LinkedIn,
0:55.0	and I will do my best to get you pointed in the right direction.
0:58.8	All right, let's get on with the show.
1:01.0	Today we welcome Charlie Dawson to talk about the book he is co-authored with Sean Mehan,
1:04.8	the Customer Copernicus How to be Customer Led, published by Rutledge. Charlie Dawson is the founder of The Foundation, a London-based consultancy established in 1999 to help
1:16.2	organizations become customer-led to generate more decisive and sustained commercial success.
1:22.8	He started his career in advertising.
1:26.8	And interesting fact, he earned an engineering degree from the University of Cambridge.
1:31.5	Charlie, congratulations on the customer Copernicus
	...

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