You could spend months perfecting your product, dialing in ads, tweaking your listings,

or you could post one video and wake up to 10x sales.

Going viral on social media in 2025 is not guaranteed.

But if you can strategize your social media content strategy around viral potential, it's

a massive lever that you can pull that can completely change the trajectory of your business.

I'm a believer that going viral does require a little bit of luck.

A little bit of luck with the timing, being early on a trend, or finding the good graces of the

algorithm to reach the right people that are going to give the video enough engagement to push

it to the next tier of

virality. But there's a lot of evidence and science behind going viral. And viral doesn't have to

mean 5 million views. It just means that the right 50,000 people saw your video and acted upon it.

I'm not someone who pretends to be a social media or

virality expert, but I have gone viral multiple times with my own content. I've gone viral

on long form videos on YouTube. I've gone viral multiple times on Instagram. And these are

videos that I've gotten 1, 5, 10, almost 20 million

views. And the interesting part about my videos that have gotten hundreds of thousands or millions

of views on Instagram is that I knew before posting the video that it most likely would go viral.

And on the videos where I don't get hundreds of thousands or millions of views,

I know that it's not going to go viral.

And sometimes that's okay.

When it comes to selling your physical products for your e-commerce brand,

one viral video can make a massive long-term difference.

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