480: Chris Loves Julia: Quality Content Creation is Key to Their Success

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 5 November 2019

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome! Today, Julia Marcum, half of the dynamic duo of Chris Loves Julia, joins us on the show. Julia started blogging more ten years ago, and her readership has grown to include millions of people. In 2016, Chris left his day job to join Julia as a blogger on a full-time basis. With their blog, this remarkable couple shares their original, authentic, and sincere perspective on the daily coups and challenges of their DIY home renovations. People follow them to learn how to improve their space and to get inspiration, tips on trends, and motivation to get things done. In today’s episode, Julia explains that they know exactly why they’re doing what they do, and they know who they do it for. This particular component is vital to your success as a business owner, so be sure to listen in today, to hear what Julia has to share. Chris and Julia are a fresh, honest, and creative DIY duo, blogging about the daily feats and failures of renovation. They offer their loyal readers a mix of large-scale renovations, quick DIY projects, budget-friendly ways to revamp their spaces, and items to splurge on, as well as a few personal stories to remind their readers that they’re real people, too. They were named as one of Better Homes & Gardens’ Top 10 DIY bloggers. Tune in today, for more. Show Highlights: Julia explains how she and Chris came to realize that they should combine their talents and work on the blog together, on a full-time basis. Creating the right kind of content to post on Instagram. Knowing what you want to be known for. What you’ll find on their blog, and what you’ll find in their Instagram stories. There are zero downsides to growing your Instagram presence. Creating consistent, quality content based around your niche. Consistency and quality content is key to getting lots of Instagram followers. Julia doesn’t have a photography background and yet she took all her own photos until three months ago. Figuring out photography. Educating your photographer about what you want. Being intentional about the look that you’re creating in your photos. Julia explains why people are following her. The difference between just posting a picture, and creating content. Choosing where to best utilize your energy. The best way to connect with your Instagram Stories audience. Julia talks about the two courses she teaches, Working With Brands and Growing Your Influence. Links: Website: Chris Loves Julia Instagram: Chris Loves Julia Propertee: Chris Loves Julia Facebook: Chris Loves Julia Pinterest: Chris Loves Julia Youtube: Chris Loves Julia Good Influencer Good Influencer on Instagram Link Previous Shows Mentioned: Shea McGee #236, #270 Amber Lewis #169, #184 Nicole Heymer #125, #466 Jamie Lieberman #454 Fred Berns #22, #174 People who inspire Julia: Jessica Helgerson Interior Design Instagram: Josh young Design House Don’t forget when you place your next order on any Kravet fabric, wallpaper, or trim, to use the code AWDB10 at checkout, to get 10% off any one purchase. Go to Kravet to place your order.

Transcript

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0:51.7	by investing in the success of your team.
1:08.4	Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast.
1:14.6	Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up.
1:20.5	So I know and I understand the challenges you face in running your interior design business.
1:26.2	I also know that your talent alone isn't enough
1:29.8	to ensure your success. So on this podcast, we talk about strategies and practical steps that
1:36.4	help you grow your business. But make no mistake about it, we have our share of fun here, too,
1:41.6	mix in with those aha moments that I love so much. This isn't fluff.
1:46.3	Nobody has time for that. Whether you are a new interior designer or a season designer, I am here to
1:52.5	help you create and to manage the kind of interior design firm that you dream of. It's straight talk
1:58.4	and it's action. Are you ready? Let's get started.
2:05.5	Welcome to a well-designed business. I have a nice little treat for you today. Today,
2:09.5	Julia Markham joins me. Julia is one-half of the dynamic duo of Chris loves Julia.
	...

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