Hey, this is Barbara Corcoran, and you're tuned into business unusual.

Throw away a Harvard degree and listen to me, you're going to learn a lot more.

Today I'm going to answer all your burning questions about work, life, starting a company,

getting on track and much, much more.

Be sure to call into the Business Unusual hotline with your question at 888 Barbara. That's 888 B-A-R-B-A-R-A.

But first, here's something that kind of bugs me all the time.

Lots of entrepreneurs think that the product or the service that they're about to offer in their business is the end all.

What I want to say to everyone is you could have a good product,

you could have a good service, but let me tell you,

it's useless unless you can create a sense of demand. If you can create a sense of demand.

If you can create a sense of demand, even for a new product,

you have a customer who comes to your door

and gives you the money to buy it.

So here's my advice for all these people that think it's all about the product or the

service that they're about to sell. I'm here to tell you it's all about having that

but much more importantly creating a sense of demand that your product is irresistible.

Let me give you a few examples.

I have a cousin who opened and ran for many years in my hometown of Edgewater, Rusty's Bar.

His business when he started out, had good food, beautiful space, you put his life savings into it, but no one was coming

to his bar.

Until Russie came up with the idea of calling all of his friends and simply saying park your cars outside my bar.

That made all the difference.

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