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The James Altucher Show

478 - Tim Staples: The Psychology Behind Capturing Attention & Making Content Go Viral

The James Altucher Show

James Altucher

Education, Business

4.6 • 2.7K Ratings

🗓️ 8 August 2019

⏱️ 53 minutes

🧾️ Download transcript

Summary

Tim Staples makes content go viral. In this episode, he'll break down the psychology behind capturing attention. Which you can use in any area of life: sales, pitching a business, growing a following online, getting people behind you, crowdfunding, getting your kids to listen and care, etc. Everything comes from Tim's new book, "Break Through The Noise: The Nine Rules To Capture Global Attention." I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: YouTube Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

This isn't your average business podcast and he's not your average host.

0:06.4

This is the James Altiger Show on the Choose Yourself Network.

0:10.4

Today on the James Altiger Show.

0:15.0

So the way I put context around this, James, is you're 30, 40 years ago.

0:20.0

If you wanted to get your message out to a mass audience, all of those mega phones were owned by big corporations.

0:27.0

The television networks, the movie studios, radio.

0:31.0

If you wanted to become famous in 1985, you had to go through the Hollywood system.

0:36.0

There was no other way.

0:37.0

So it was very exclusionary.

0:39.0

And then the internet came along and changed everything.

0:42.0

So now you basically had a movie studio in your pocket and you could broadcast to the world.

0:47.0

So this ushered in this time of YouTube famous.

0:50.0

Where all these kids, in the parents' basement in Omaha, are making hundreds of thousands of dollars

0:55.0

by blasting to the world and creating all this content connecting with consumers.

1:00.0

And so that started snowball.

1:02.0

So the good news is that in 2019 everyone has a megaphone.

1:07.0

The bad news is that in 2019 everyone has a megaphone.

1:11.0

Right, like you mentioned in the book,

1:13.0

500,000 hours of content per day are uploaded to YouTube.

1:19.0

It's crazy.

1:20.0

5 billion hours I think you said are viewed every day.

1:23.0

It's crazy.

...

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