478 - Tim Staples: The Psychology Behind Capturing Attention & Making Content Go Viral
The James Altucher Show
James Altucher
4.6 • 2.7K Ratings
🗓️ 8 August 2019
⏱️ 53 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | This isn't your average business podcast and he's not your average host. |
| 0:06.4 | This is the James Altiger Show on the Choose Yourself Network. |
| 0:10.4 | Today on the James Altiger Show. |
| 0:15.0 | So the way I put context around this, James, is you're 30, 40 years ago. |
| 0:20.0 | If you wanted to get your message out to a mass audience, all of those mega phones were owned by big corporations. |
| 0:27.0 | The television networks, the movie studios, radio. |
| 0:31.0 | If you wanted to become famous in 1985, you had to go through the Hollywood system. |
| 0:36.0 | There was no other way. |
| 0:37.0 | So it was very exclusionary. |
| 0:39.0 | And then the internet came along and changed everything. |
| 0:42.0 | So now you basically had a movie studio in your pocket and you could broadcast to the world. |
| 0:47.0 | So this ushered in this time of YouTube famous. |
| 0:50.0 | Where all these kids, in the parents' basement in Omaha, are making hundreds of thousands of dollars |
| 0:55.0 | by blasting to the world and creating all this content connecting with consumers. |
| 1:00.0 | And so that started snowball. |
| 1:02.0 | So the good news is that in 2019 everyone has a megaphone. |
| 1:07.0 | The bad news is that in 2019 everyone has a megaphone. |
| 1:11.0 | Right, like you mentioned in the book, |
| 1:13.0 | 500,000 hours of content per day are uploaded to YouTube. |
| 1:19.0 | It's crazy. |
| 1:20.0 | 5 billion hours I think you said are viewed every day. |
| 1:23.0 | It's crazy. |
... |
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