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the bossbabe podcast

474: The CEO Mindset Shift: How to Stop Thinking Like a Freelancer and Start Thinking Like a Founder

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.92.3K Ratings

🗓️ 31 July 2025

⏱️ 19 minutes

🧾️ Download transcript

Summary

Are you building a business, or did you accidentally create a high-demand job that’s giving you less return than your 9–5 ever did? In this episode, Natalie is breaking down the most important mindset shift you can make as an entrepreneur: thinking like a founder instead of a freelancer. Because even if you're working solo, your business still needs systems, structure, and scalability - otherwise, it’s just a hustle with a new title. If you’re ready to reclaim your time, build something that works for you (not just because of you), and finally stop doing it all alone, this one’s for you. TIMESTAMPS 00:00 - Are you running a business… or just a really demanding job? 01:10 - Why even solopreneurs need a founder mindset 02:10 - Freelancer vs. founder: what’s the difference, really? 03:51 - How founders design systems that scale their impact 05:12 - The question that reveals if your business is actually free 06:38 - Shift #1: From doing to delegating (even if it’s just 5 hours/week) 07:53 - Shift #2: From selling time to selling outcomes 08:49 - Shift #3: From hustle to systems (and where to start) 10:06 - Shift #4: From income to profit - why revenue is a vanity metric 11:20 - Shift #5: From busyness to leadership 13:42 - What freedom actually looks like when you step into CEO mode 14:38 - How this mindset shift supports ambitious women + mothers 16:03 - What kind of business are you building + is it building you back? RESOURCES + LINKS Get Natalie’s AI-Powered Email Tool For Inbox Delegation Right Here. Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month. Reset Your Business Foundations This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Grow Your Audience, Make More Sales + Use AI Without Losing Your Voice. Save Your Seat Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Transcript

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0:00.0

Let's get real for a minute. Are you running a business or did you accidentally just build yourself a really demanding job?

0:05.5

I think it's a question every entrepreneur eventually has to ask, especially when those late nights start piling up, the inbox never stops and your freedom just feels like a myth.

0:14.4

Here's the truth. There is absolutely nothing wrong with being a solopreneur. Some of the most profitable, peaceful businesses I know are run by women with

0:22.3

no team, no payroll, on total autonomy. But if you're going to be a solopreneur, you still have to

0:27.2

think like a founder because founders don't just do the work, right? They build ecosystems. They design

0:32.4

outcomes. They architect their time, their energy and their income with intention. So today what we're going to do

0:38.0

is talk about the CEO mindset shift, the mental rewiring that separates the overworked freelancer

0:44.5

from the strategic founder. It's not about titles. It's not about the size of team you have.

0:51.4

It is about how you think. And ultimately, whether you're building something

0:55.6

that depends on you or something that works because of you, because there's a really, really big

1:00.4

difference. So if you're ready, let's dive straight in. First, let's go deeper into what I believe

1:07.1

is one of the most important mindset shifts you can make as a business owner. The shift from freelancer to founder. Now before I break this down, I want to be really, really clear.

1:15.9

This is not about hierarchy. It is not that one is better than the other. Like I said,

1:20.7

some of the most successful fulfilled women I know are solopreneurs. They have designed businesses

1:25.5

with no team, low overhead and incredible profit margins.

1:29.4

Maybe next time round, that's what I'll do. I say that, but we all know I'm probably going to build

1:33.1

a team. But they travel when they want with dream clients and have total autonomy. And that is a dream

1:38.0

for so many. And it's so valid. But here is the nuance. Even if you're working solo, you still need to

1:43.3

think like a founder. Because if you don't solo, you still need to think like a founder.

1:48.6

Because if you don't, what you'll build is a business that is really dependent on you. And that isn't freedom, right? When it's dependent on your energy, your presence, your ability to constantly show up and perform.

1:56.4

And I do see a lot. That's when you wake up one day and realize you actually don't have the freedom that

2:01.4

you've started all of this for. What you've done is just created a job for yourself. One that probably

...

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