472: The End of an Era? What AI Means for Creators, Coaches + Course Businesses (And How to Win Anyway)

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.9 • 2.3K Ratings

🗓️ 17 July 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

The golden era of online business is over, and no one’s saying it loud enough. In this episode, Natalie breaks down the real reason your launches feel quieter, your content isn’t converting like it used to, and what AI is actually doing to the course, coaching, and creator economy. Spoiler: It’s not about doom and gloom - it’s about evolution. You’ll learn why buyers are savvier than ever, what AI can and can’t replace, and how to future-proof your business by building depth, clarity, and trust. Whether you're a coach, consultant, course creator, or service provider, this episode is your roadmap to staying relevant and wildly in demand over the next 5–10 years. If you've felt like you're working harder for half the results, this conversation will make everything click. TIMESTAMPS 00:00 - The golden era of “easy online business” is over, here’s why 01:24 - Why so many mid-level creators are quietly burning out 03:03 - What AI is actually replacing (and what still matters) 05:48 - The offers that are collapsing and the ones still converting 07:13 - What AI can’t replace and why that’s your edge 10:07 - 5 examples of deep specialization that cut through the noise 14:51 - Why brand trust and transformation are your new currency 17:44 - Funnel vs. ecosystem: what you actually need to build now 22:49 - The 5 systems every future-proof business needs 24:13 - Stop asking how to grow + start asking how to build smarter 28:24 - How to protect your relevance and stay essential RESOURCES + LINKS Get Your FREE Future Proof Guide Here. Build Your Freedom-Based Business Operating System™ This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Grow Your Audience, Make More Sales + Use AI Without Losing Your Voice. Save Your Seat Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Transcript

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0:00.0	Let's talk about no one's saying loud enough right now. The golden era of online business,
0:04.2	where you could launch a quick course, throw together a funnel and make six figures from your
0:07.8	laptop with no team in a couple of canvas slides. It's over. Now before you hit panic mode, this is not
0:13.3	about doom and gloom. It is about evolution. Because if you've been feeling like it's harder to get
0:18.0	traction, even though your content is so good and buyers are feeling more
0:22.0	skeptical and less impulsive maybe you are working twice as hard for half the results you are not
0:28.9	imagining it the market has changed audience behavior has changed and AI is accelerating those
0:35.8	changes faster than most creators really are prepared for.
0:39.3	But here's the good news. If you are actually good at what you do, if you care about results,
0:44.4	if you've built real skills, if you're in it for the long game, you are not behind at all.
0:49.7	You are early to the new game. And that's what we're diving into in today's episode. I'm going to walk
0:55.1	you through why most online businesses are quietly plateauing what AI is doing to the course
1:00.8	coaching and content economy and what you need to shift now if you want to stay relevant, profitable
1:06.9	and in demand over the next five to 10 years. We are not sugarcoating anything or getting
1:11.5	really honest about where things are headed and how you can stay ahead of it. Because you don't
1:15.8	need to panic. Maybe you just need to pivot slightly with some clarity, depth and strategy. So with that,
1:21.2	let's get into it. Let's talk about what is really happening in the online business world right now, because it's not just that growth is slower or launches are quieter.
1:30.9	We are in the middle of a massive correction. So for the last five to seven years, we have watched thousands of creators, coaches and course sellers really, really blow up online.
1:41.7	Some have built incredible businesses, but a lot, they built revenue
1:45.5	on repackaged content, nice branding, and the fact that there really wasn't a lot of competition.
1:51.2	They weren't deeply differentiated. They were just early. And for those that were there,
1:55.8	that was great. But now that middle tier, the creators who had good enough messaging, a decent funnel and some
	...

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