The one thing that I continue to learn around business is like, I used to think you have to prioritize the brand to do anything.

And I've realized I just really have to prioritize my growth to be able to even prioritize the brand.

You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business.

And I'm your host, Nikala Matthews Okome. So let's get started.

Hey, friends. Hey, welcome, welcome back to another episode of Side Hustle Pro. Today in the

guest here, I am so happy to bring you this conversation

with Abina Boama Achampong, who is the founder and CEO of Hanahanna Beauty, a consciously

clean, skincare, beauty, and wellness brand. As a former seventh grade math teacher and therapist,

her work is driven by curating learning experiences focused on

holistic wellness and showcasing stories of black women globally through visual content

creation. In the last five years, Abina has built Hanaana Beauty into a cult favorite brand

with the mission to bring humanity to the skincare industry while creating results

driven products, plus empowering black women globally by creating sustainable paths from producers

to their customers, starting with creating access to living wages and health care for

Shea butter producers in Ghana. I really love this conversation. And this is actually

one of my favorite new products. So I'm so excited to have her in the guest chair. Let's get right

into it. Welcome, welcome to the guest chair. I'm so excited to have you here. I'm really happy to be on the show. I'm so happy. I'm really happy to have you. We were talking a bit in the pre-show and it's like, I can't believe we didn't do this before, but I think it was meant to happen now. As someone who has eczema and my son also has eczema, just learning about skincare brands and how they come to be is really always

been interesting to me. And then when you guys reached out and also sent over the products,

I mean, when I tell you that my skin just thanked me, like it just breathed a sigh of relief

and I am done with the lotions. I am done with the lotions. I don't know why I ever tried. I think marketing got in my head or something, but like, I don't think our skin, well, my skin was not meant for the lotion. It is meant for the butter. I feel you. I think it's like one of those things like, okay, I'll use lotion, but on top of the butter. Like I'll do like a both during the preventure when it's like one of those things like okay I'll use lotion but on top of the butter like I'll do like

a both during the winter when it's like okay girl you got to do everything right now

Chicago sometimes is a little crazy but I'm definitely I'm a solid like body butter

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