What's up? What's up? Nick Loper here. Welcome to this side hustle show because you're 9 to 5.

It may make you a living, but you're 5 to 9. It makes you alive.

Today's guest took her side hustle to 6 figures in 18 months and she hasn't looked back since.

Starting with one photo booth out of her front closet, Cat Block and the modern photo booth company

now operate 20 photo booths in multiple cities all across Canada.

Stick around in this episode to hear how she got her first customers,

how she prices and positions the service to stand out from the competition

is in really smart and intentional ways she's found a steady stream of bookings.

Notes and links to all the resources mentioned in this episode are at

sidehustlelation.com slash cat, C-A-T, and while you're there, make sure to download my big list of

25 other unconventional things that you can rent out for a profit. I always thought of a rental

business as being a house rental real estate, right? But there are lots of other things that you can

rent out that may have a much faster ROI like photo booths in this case. This story starts like

many a good story in Las Vegas, where Cat, then a beginning wedding photographer,

scraped up the money to attend WPPI, the big wedding and portrait photography industry conference.

Ready? Let's do it.

I was walking the trade show floor and it's funny because I actually hated photo booths.

If I ever saw them at a party, you would not catch me dead in a photo booth because I'm like,

I don't know where these props have been, hats were kind of like, I don't know how many people

have worn them and like everyone had hats and glasses and boas and stuff that they would stick

in their mouth and I'm like, oh my goodness. Right? But you'd also get like a really bad quality

photo. So anyways, I was walking the trade show floor and I stumbled upon this booth for

...