You're listening to the MyWifeKitterJob podcast, where I teach you how to make money online

by exploring different tools, strategies, and understand how to leverage human psychology

to grow your sales.

Welcome to a special segment of the show called Family First Fridays, where I'm going solo

to give you my thoughts on how to make money without sacrificing your lifestyle.

Now, if you haven't picked up my Wall Street Journal bestselling book, The Family First

Entrepreneur Yet, head on over to MyWifeKitterJob.com slash book and fill out the form to get

over $690 in free bonuses.

The today's episode is particularly fascinating.

We are discussing psychological mind games that you can use in your copy that can help you

make more money with both your Shopify store and your Amazon business.

We'll be exploring powerful techniques backed by science to help you establish trust,

build rapport, and ultimately influence your prospects to buy from you.

So get ready to learn the art of persuasion and the psychological hacks that will elevate

your sales game to the next level.

Now, before we dive in, if you are interested in learning how to sell online, make sure

you sign up for my free 6-day mini course over at MyWifeKitterJob.com slash free.

So this first psychological strategy is called the Zegarnik Effect.

Now the Zegarnik Effect is a psychological phenomenon named after its discoverer, Soviet

psychologist Bluma Zegarnik, and the effect refers to the tendency for people to remember

interrupted or incomplete tasks more easily than completed tasks.

For example, Zegarnik found that the brain maintains a state of tension or cognitive

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