This is the Read to Lead podcast, episode 468.

If you're going to spend time, money, resources, energy, heart, you know, you put your whole

thing into writing a book, then it better give you a return on that investment.

That is my feeling.

If you've always wanted to write a book but felt you didn't have enough in you for a book, then the message from today's guest may be an encouragement to you.

She says you don't need a long book published by a traditional publisher

to get what you need. You need to get short, valuable ideas out to your market in a professional

way as quickly as possible. Hi, I'm Jeff Brown, and this is the Read to Lead podcast, the podcast

dedicated to your personal and professional growth, where virtually every single week we sit down

with a successful and inspiring author and we chat about his or her latest book and their

unique insights on topics like leadership, productivity, mindset, habits, career, business, marketing,

sales, entrepreneurship, and much more. My guest today is Debbie, or Debs, as she prefers, Jenkins. And Debs's book is

called Stop Writing Books. Nobody reads. The dangerously effective way to write and publish a book

that people read and refer. I'll be asking Debs to share with us how to answer the question

what job should your book ultimately do, how to use credibility cues

as signs and signals that you can solve a particular problem, the importance of understanding

which of the three types of books it is your writing and why you should consider only two of them

and lots more. If you've been listening to recent episodes of the podcast, you've probably

heard me mention the read to lead community online at jeffbrown.me and how you can get access to a free business

book summary every single week. Over the weekend, I added a free tools and resources section

for those who join the community for free. So now you not only get free book summaries every week,

but also access to

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