Welcome to Family First Fridays, where there are no guests, just me and the microphone,

where I teach you how to start a business or side hustle from the perspective of a father

with two kids.

And as you can guess, these Friday episodes are inspired by my Wall Street Journal best-selling

book, The Family First Entrepreneur, which is a book that teaches you how to start a business

that actually frees up your time instead of stealing it.

And right now, I'm giving away $690 in free bonuses when you grab the book, so go check

it out over at mywifecutterjob.com slash book.

Now, if there's one thing that I can say about e-commerce and selling online, it's

that it's constantly changing.

And if you don't keep up, you'll get left behind.

Now, e-commerce has revolutionized the way we shop and do business, and today, online

shopping is pretty much the norm.

So in this episode, I'm going to highlight and explain the latest developments in e-commerce

and how they're shaping the future of shopping.

So change number one, there's going to be an increased focus on personalized experiences.

Now, what does this mean exactly?

It basically means tailoring the shopping journey for each individual shopper based

on their preferences, behavior, and purchase history.

Now, this can include product recommendations, special promotions, custom product offers,

and other stuff, whatever you can think of.

Let me just give you a couple examples on how we do this in our store to illustrate some

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