What's up? What's up? Nick, a Loper here. Welcome to the side hustle show because I can or not we're all marketers whether we're selling ourselves in a job interview pitching our product or service or trying to get people to pay attention to our content we're all marketers and you should know this is one of my all time favorite topics how do we solve the awareness problem how do we position ourselves so the right people find us and so that the wrong ones leave us alone to spark some inspiration

and maybe breathe some new life into your own marketing efforts I asked members of side hustle nation to share what is working for them right now if you want to make more sales and grow your audience in your business stick around because we're talking search we're talking social we're talking sales lots of fun ideas inside I think 16 in total and to kick us off I wanted to share a recent marketing win of mine which was driving email subscribers from Facebook so I've had the side hustle

nation Facebook group since I want to say early 2015 and it started out mostly as a place for listeners of the show to hang out ask questions interact with each other and that's been awesome what I've noticed is over the last year or two is that a lot of new members were discovering the group from Facebook organically either from searching side hustle as a keyword or as a suggested group based on their interests like Facebook shows this in the side bar you know recommended group

and I thought that was cool but I never really had a great system for bringing those people deeper into the side hustle nation ecosystem hey there's a blog hey there's a podcast hey there's this email list so what shifted is this summer I started testing adding a new membership question these are the questions that you ask perspective members to answer when they request to join your group so I started asking people if they wanted my best side hustle ideas and tips over email well color me pleasantly surprised when a pretty high percent

of people started saying yes to that and including their email now you can play the copy and paste game here to get those emails into your email service provider because Facebook obviously doesn't connect directly to whatever service that you're using active campaign in my case but I found a super helpful chrome plug in called group leads that automates this for you and does it on a really affordable pricing level to so with the help of group leads I've added I want to say

three hundred twenty four hundred incremental email subscribers over the last few months directly from Facebook so that's a great marketing win for me marketing tip number two comes from Stacey Ogden from side hustle teachers dot com

hey there I'm stacey from side hustle teachers dot com and the side hustle teachers community on Facebook as a full time teacher and a side hustle and business owner

thing I'm always looking for are ways to make marketing easier I myself am a big fan of content marketing and that's what I teach my students how to do and one thing that's been a game

changer for all of us is writing a promise for each blog post podcast or video we create before we actually craft content a promise is simply a two to three sentence declaration of what your audience will gain

from reading listening to or watching your content there are a lot of reasons that this can be a small but mighty tweak for your business but here are my two favorites first as side hustlers we're often creating our content in spurts a little bit

here and a little bit there and writing a promise as part of our content planning helps us to stay focused on the original intent of the content and

prevents us from going off on a tangent so even if we write that blog post over several days our promise keeps us grounded and second you can repurpose your promise as your social media posts

your pinned descriptions and other promotional copy this can be a huge time saver and it saves you the frustration of trying to summarize a post or an

episode after you've crafted it so next time you sit down to draft a blog post a podcast or video episode take a few minutes to write out a promise for that content you'll be surprised how much

easier it makes your marketing thanks for sharing that stacy in the battle for attention I think this is really important what's the promise what's the hook that's how I start every episode of this show before ever sitting down to record and most of the time

before even finding the guest what is the hook what is somebody going to learn in exchange for their time in consuming this jack Hopkins has called it the transformation how is someone's life going to be different or better after consuming your content or after buying your product

now one of the core rules of marketing is to meet your customer where they already are and there's never been more places more strategies to do that than there are today

in episode 429 carry Adam described how her Facebook audience for running moms started to grow when she stopped teaching and started connecting in a different way

people actually they're not using Facebook to learn they're using Facebook to connect and this is where learning how to use Facebook and work with Facebook and really understand the platform has helped me grow my audience in ways that we're not working for me the first three years of my business because as a physical third

but I wanted to teach I wanted to like tell people what they were doing wrong and tell people how to do it better so they can get better results but they're kind of used to use to leave a gap for me between it left a gap there where people I felt like my audience didn't really connect with me it was like I was I find people like when you connect with them first what I use on Facebook now is my Facebook page is just memes and quotes and fun things like I'm just another runner in the group

because I can connect with them and I ask questions I want them to tell me when did you start running what time of day do you work out at do you use Fitbit or Garmin like what's your favorite what kind of shoes are you wearing so I've learned how to use Facebook and really connect with my audience not as a physical therapist because that almost puts me it separates me from people but I need to connect with them first and then in my challenges and in my fate my free Facebook group I will teach more

and so being a physical therapist there has really allowed me to once they connect with me know like and trust me as a person then they'll listen to what I have to say because the fitness industry is huge and and the honest truth is online people don't care that I'm a physical therapist they actually really don't they just want the result that they want can you get me that result or not and the only way I can get them to listen to me even like I know I can help them but I can't help them

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