You're listening to the MyWipeKitter.com podcast, where I teach you how to start a business

or side hustle from the perspective of a father with two kids.

Welcome to a new segment of the show, which I'm calling Family First Fridays, in honor

of my Wall Street Journal bestselling book, The Family First Entrepreneur.

In this episode today, we're going to talk about what not to do when it comes to starting

a business.

The problem with learning how to start a business on YouTube, Google, or TikTok, or listen

to a podcast is that there's just too much content to consume, and a lot of it is outdated

and worthless.

So to help you sort through the junk in this podcast episode today, I'm going to tell

you about all the outdated e-commerce strategies and tips that no longer apply.

So number one, stop relying on Amazon, eBay, or Etsy for all of your sales.

Now relying on a single platform for all of your sales can be risky because it leaves

your business vulnerable to changes in that platform's policies or algorithms, which

can instantly tank your sales.

Also, diversifying your sales channels can help you reach a wider customer base and

increase your overall revenue.

Let's start with Amazon.

First off, Amazon does not care about you at all.

For as long as I've been selling on Amazon, there are thousands of malicious sellers on

the platform who game the system and try to sabotage your sales.

For example, my friend Kevin Williams started a company called Brush Hero who's actually

...